J.D. Power Repeat: Microtel by Wyndham® and Wingate by Wyndham® Once Again Earn Highest 2018 Hotel Guest Satisfaction Segment Ratings
Microtel reclaims top seat among economy hotel chains 15 out of 17 years;
Wingate leads midscale segment for fourth consecutive year
PARSIPPANY, N.J., July 24, 2018 – Top-ranked Wyndham Hotels & Resorts (NYSE: WH) brand duo, Microtel by Wyndham and Wingate by Wyndham, secured the highest guest satisfaction rankings in J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Survey for economy and midscale hotel chains, respectively. With many of its brands earning J.D. Power-favorable rankings* – notably a double-digit overall satisfaction score increase and two-rank jump for Wyndham’s recently-acquired La Quinta midscale brand addition – the world’s largest hotel franchising company with nearly 9,000 hotels and 20 powerhouse brands continues commanding this respected study.
Microtel reclaimed this year’s leading economy segment position, a distinction it’s achieved 15 out of 17 years, earning the brand more J.D. Power accolades than any other economy hotel name and underscoring its “brilliantly-efficient” advantage. Wingate, the company’s midscale hotel brand built for connected travelers seeking balance in work and life, once again earned top segment honors for the fourth straight year.
“Whether for business or pleasure, we know travel is an important part of life – that’s why we maintain such a strong focus on ensuring that quality accommodations and positive guest experiences are attainable at every price point,” said Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts. “With three of the top four economy brands and three of the top four midscale brands represented by brands of the ‘by Wyndham’ family – we are continuing to provide some of the best lodging accommodations in the industry, making hotel travel affordable, valued and possible for all.”
Determined by hotel travelers, the J.D. Power Guest Satisfaction Index Survey measures seven key experience factors on a 1,000 point scale: reservation; check-in/check-out; guest room; food and beverage; hotel services; hotel facilitates; and cost and fees.
Microtel by Wyndham
Microtel scored a total of 791 points within the economy segment, owning the top spot by 27 points more than the next-ranked brand and 43 more than the segment average. The purpose-built, all new construction prototype features contemporary room designs, communal work spaces and walk-up business centers, offering an elevated guest experience at an economy price. The brand currently has more than 320 hotels throughout North America.
Wingate by Wyndham
In the midscale segment, Wingate scored a total of 841 points, 29 more than the segment average and an increase of 8 points over the brand’s previous year score. The brand’s leading design – featuring an open lobby and lounge with integrated connectivity, a communal breakfast space and contemporary guest rooms with spacious bathrooms –gives guests everything they need to stay on-schedule and ready for whatever comes next. Today, the brand has more than 150 hotels in North America.
Economy and Midscale Leadership
Leveraging demographic and travel trends, Wyndham is capitalizing on growth opportunities across economy and midscale hotel segments, most recently with the acquisitions of La Quinta® and AmericInn by Wyndham®. The company’s laser-focus on driving quality growth and elevating the guest experience is strengthening its overall industry prominence.
*Following Microtel’s award-winning suit, Days Inn by Wyndham® and Howard Johnson by Wyndham® earned third and fourth top spots, respectively, within the economy segment; midscale frontrunners La Quinta® and AmericInn by Wyndham® joined Wingate among the second and fourth top midscale segment spots, respectively.
ABOUT WYNDHAM HOTELS & RESORTS
Wyndham Hotels & Resorts (NYSE: WH) is the largest hotel franchising company in the world, with nearly 9,000 hotels across more than 80 countries on six continents. Through its network of approximately 790,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in both the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel Inn & Suites®, La Quinta®, Wingate®, AmericInn®, Hawthorn Suites®, The Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services, with more than 400 properties under management. The Company’s award-winning Wyndham Rewards® loyalty program offers more than 56 million enrolled members the opportunity to redeem points at thousands of hotels, condominiums and holiday homes globally. For more information, visit www.wyndhamhotels.com.
Wyndham Hotels & Resorts
22 Sylvan Way
Parsippany, NJ 07054