Suite offers expanded everyday earning, richer booking benefits and a range of new premier card perks, including statement credits for streaming, meal delivery and more
HIGHLIGHTS
Wyndham Hotels & Resorts and Barclays have reimagined the full Wyndham Rewards credit card lineup, adding new value across consumer and business cards while debuting the new Earner® Premier Card.
The updated suite expands earning power—up to 8X points on Hotels by Wyndham—while offering high-demand benefits like Member Level upgrades, booking discounts, statement credits, Points Payback and discounted award nights.
Cards reinforce program’s No. 1 ranking by USA TODAY readers—also earned by the Wyndham Rewards Earner® Card—and build on recent program additions like Wyndham Rewards Experiences and Wyndham Rewards Insider.
PARSIPPANY, N.J. (June 17, 2026) — Wyndham Hotels & Resorts has reimagined its Wyndham Rewards® credit card portfolio in partnership with Barclays, reshaping how members earn, redeem and engage with the award-winning hotel loyalty program while introducing a new premium-tier option with the Wyndham Rewards Earner® Premier Card.
The elevated, now four credit card portfolio reflects a broader shift in travel rewards: consumers want cards that earn fast on daily purchases while making travel both simpler and richer. With new bonus categories, meaningful statement credits and expanded free night discounts on select cards, plus the ability to redeem points for statement credits towards purchases using Points Payback, the new lineup is built not just to get cardmembers traveling sooner, but to deliver more value every time they do while unlocking the best that Wyndham Rewards has to offer.
“Loyalty programs work best when travelers don’t have to decode them. Wyndham Rewards has always stood apart by making earning and redemption straightforward, attainable and predictable—our updated cards are a direct extension of that philosophy. By pairing faster everyday earning with bigger free night discounts, Member Level upgrades and benefits that enhance the stay itself, we’re giving members a clearer, more rewarding path from routine spending to real travel value.”
– Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts
“The Wyndham Rewards cards issued by Barclays were built for savvy travelers, combining strong earn rates, flexible redemption and practical credits with a loyalty program that’s known for not just great rewards, but ease and simplicity in obtaining and enjoying those rewards. The result is a card program designed to be a go-to for everyday travelers—delivering consistent, measurable value, month-in and month-out.”
– Doug Villone, Head of US Cards and Partnerships, Barclays US Consumer Bank
A Reimagined Credit Card Suite The refreshed Wyndham Rewards credit card lineup includes four distinct products, each designed for a clear use case—from no‑annual‑fee everyday earning to premium travel benefits and small‑business rewards. Across the suite, cardmembers can earn up to 8X points on stays at Hotels by Wyndham and up to 4X points on dining, grocery and travel purchases, with 1X points on all other eligible spend.
Every card also includes elevated status within Wyndham Rewards and discounted free night redemptions. The new Earner® Premier Card adds even more benefits, unlocking credits worth over $400 in annual value, including complimentary Wyndham Rewards Insider membership, and—for the first time in the portfolio—points that never expire.
Highlights of individual card benefits are outlined below.
Wyndham Rewards Earner® Premier Card ($395 Annual Fee)
Wyndham’s first-ever premium credit card delivers the richest benefits in the portfolio. Earn up to 120,000 points when you spend $6,000 in the first 120 days (unlocks 90,000 points) and $750 on Hotels by Wyndham in the first 180 days (unlocks 30,000 points).
Earn
8X points on Hotels by Wyndham
4x points on eligible dining, grocery and travel (gas, EV charging, air, car rental, rideshare, tolls and trains)
1x point on all other purchases (excluding Vacation Club down payments)
Up to $125 TSA PreCheck or Global Entry application fee credit, once every four years
Wyndham Rewards Earner® Business Card ($149 Annual Fee)
Built for small business owners and entrepreneurs. Earn up to 100,000 points when you spend $3,000 in the first 90 days (unlocks 45,000 points) and $500 on Hotels by Wyndham in the first 180 days (unlocks 55,000 points).
Earn
8X points on Hotels by Wyndham
5x points on gas, EV charging, marketing, advertising, office supply stores and shipping
1x point on all other purchases (excluding Vacation Club down payments)
Emerald Club® Executive status with National® Car Rental
Over $100 in annual statement credits, including:
$65 warehouse membership credit
Up to $50 accounting software credit
Wyndham Rewards Earner® Plus Card ($95 Annual Fee)
Built for everyday travelers looking for elevated earning and added perks. Earn up to 100,000 points when you spend $1,000 in the first 90 days (unlocks 45,000 points) and $500 on Hotels by Wyndham in the first 180 days (unlocks 55,000 points).
Earn
6X points on Hotels by Wyndham
4x points on eligible dining, grocery and travel (gas, EV charging, air, car rental, rideshare, tolls and trains)
1x point on all other purchases (excluding Vacation Club down payments)
Wyndham Rewards Diamond membership for 1 year; Platinum thereafter
Stay five nights and receive a free night annually (15,000 points)
Booking discounts on Hotels by Wyndham
Emerald Club® Executive status with National® Car Rental
Up to $50 meal delivery credit (up to $25 every six months)
Wyndham Rewards Earner® Card (No Annual Fee)
Designed for everyday travelers looking to maximize value without an annual fee. Earn up to 75,000 points when you spend $1,000 in the first 90 days (unlocks 30,000 points) and $500 on Hotels by Wyndham in the first 180 days (unlocks 45,000 points).
Earn
5X points on Hotels by Wyndham
3x points on dining, grocery, gas and EV charging
1x point on all other purchases (excluding Vacation Club down payments)
Redeem
10% discount on free night redemptions
Anniversary Bonus and Benefits
7,500 anniversary bonus points (after spending $15,000 on eligible purchases)
Wyndham Rewards Gold membership
Booking discounts on Hotels by Wyndham
Real Rewards for Real Travelers Wyndham Rewards was built from the ground up around a simple premise: that travelers should always know what they’re earning, what their points are worth and how quickly they can use them. With Wyndham Rewards, there’s no guesswork. Members always earn 1,000 points per stay or 10 points per dollar spent on qualified stays, whichever is more, while free nights start at just 7,500 points per bedroom, per night. No dynamic pricing. No seasonal award charts. It’s a simple, generous approach to loyalty that over the last year, has only been amplified further with the launch of new program features.
Wyndham Rewards Experiences, which debuted last summer, allows members to bid and redeem points for live events and unforgettable experiences with partners like Minor League Baseball, Madison Square Garden and Caesars Rewards, while the more recent Wyndham Rewards Insider—the program’s first-ever travel subscription—delivers added member value through expansive travel savings, elevated membership status, double-dip points earning and more. Now, with the launch of the program’s fully re‑imagined credit card suite, that expanded value is easier to access and faster to realize—giving members a more direct path from everyday spending to meaningful rewards across the Wyndham Rewards ecosystem.
For more information on the new suite of Wyndham Rewards Earner Cards, or to apply, visit WyndhamRewardsCreditCard.com.
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About Barclays
Barclays US Consumer Bank is a leading digital banking partner that provides award-winning credit card, personal loan and savings products to more than 25 million consumers. As one of the fastest-growing U.S. credit card issuers, the bank creates highly customized programs that drive customer loyalty for some of America’s best travel, retail and affinity brands. Member FDIC. For more information, please visit www.BarclaysUS.com.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is one of the world’s largest hotel franchising companies with approximately 8,400 hotels across approximately 100 countries on six continents. Through its network of approximately 869,000 franchised and affiliated rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers over 124 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit wyndhamhotels.com.
First native hotel app from a major economy and midscale franchisor in the U.S. builds on broader AI foundation to drive discovery, booking and owner ROI
HIGHLIGHTS
Wyndham is extending its AI leadership with the first native ChatGPT hotel app from a major economy and midscale franchisor in the U.S.—bringing conversational, visual discovery to travelers while supporting value creation for owners.
The integration builds on years of cloud-first, AI investment, forming a scalable technology foundation that enables faster innovation, broader distribution and measurable ROI for franchisees.
By embedding AI across its ecosystem—from call centers to Wyndham Connect to leading LLMs—Wyndham is not only helping hotel owners lower costs and drive incremental bookings but collectively tap into millions in new revenue streams.
PARSIPPANY, N.J. (May 6, 2026) — As travelers increasingly turn to conversational AI to plan trips, Wyndham Hotels & Resorts is extending its digital reach with a native ChatGPT app that makes hotel discovery and booking more intuitive, visual and connected. The new experience marks the first native hotel app from a major economy and midscale franchisor in the U.S. available within OpenAI’s ChatGPT, reinforcing Wyndham’s leadership in applying large language models (LLMs) to hospitality.
Built specifically for conversational search, the app allows users to explore approximately 8,400 hotels across Wyndham’s global portfolio through map-based navigation, amenity filters and interactive hotel cards, all within ChatGPT’s interface. Travelers can refine results using natural language prompts and seamlessly transition to WyndhamHotels.com to complete bookings, creating a streamlined path from inspiration to stay.
The launch represents Wyndham’s second major LLM integration. In 2025, it became the first major hotel company to go live on Anthropic’s Claude and is actively expanding its AI presence, including an upcoming integration with Google’s AI Mode. Together, these efforts position Wyndham to help shape AI-driven travel discovery while meeting travelers where they are.
“Conversational AI is reshaping how travelers discover and book. With our native ChatGPT app launch, Wyndham is helping our hotels stay at the forefront—building on years of AI investment to directly connect with guests in new ways while ensuring the experience is both intuitive and highly visual.”
– Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts
Built on a Cloud-Based AI Foundation Wyndham’s ChatGPT app builds on the Company’s broader technology and AI strategy, rooted in years of early investment in cloud-based, mobile-first platforms that are changing how franchisees operate their hotels—helping unlock efficiencies, improve performance and drive measurable gains to their bottom line.
At the core of that strategy is a scalable technology ecosystem powered by industry-leading partners including Aven Hospitality (formerly Sabre), Oracle, Amazon, Adobe and Salesforce, among others. Since 2018, Wyndham has invested more than $450 million in technology and in 2020, became the first major hotel company to fully migrate its systems to the cloud. Those early moves established a modern, flexible foundation, enabling faster innovation, easier deployment of new capabilities and greater agility as AI reshapes hospitality.
Turning AI Innovation into Owner-ROI Building on its foundation, Wyndham is now embedding AI across its enterprise, helping deliver measurable ROI for franchisees. For example, since launching in its call centers, AI-powered tools have aided in reducing average handle times by 7%—saving both guests and franchisees thousands of hours—while simultaneously helping improve agent training and conversion rates. Meanwhile, partnerships with established and emerging providers are helping the Company scale its intelligent marketing, drive higher guest engagement and capture more demand.
Outside of the enterprise, Wyndham is extending that same AI-driven approach directly into its hotels. Wyndham Connect, the Company’s Canary-powered guest engagement platform available at no incremental cost to franchisees, and Wyndham Connect PLUS, an enhanced version of the platform, bring a range of opt-in, AI-powered tools to hotel owners and their teams—powering guest engagement, automating routine operations and unlocking new revenue opportunities.
These platforms are already delivering measurable results, including the handling of millions of AI-driven interactions while helping drive incremental upsell revenue, reduced call volumes and increased direct bookings. The most engaged hotels last year averaged more the $60,000 in incremental revenue, with the highest performing hotel exceeding $200,000.
“As AI becomes central to how travel is planned and purchased, our focus is on translating innovation into real results for owners. Whether it’s helping reduce operating costs, drive incremental revenue or expand distribution through new platforms like ChatGPT, our goal is to enable franchisees to compete more effectively while delivering a better experience for guests.”
– Michael Mahar, SVP and Head of Commercial Technology, Wyndham Hotels & Resorts.
Together, Wyndham’s AI-focused initiatives reflect a unified, forward-looking technology strategy that is already delivering measurable returns for franchisees. From incremental direct bookings and lower operating costs to collective millions in new revenue streams, Wyndham’s approach is reshaping how the Company drives value for hotel owners while making travel more seamless and personalized for guests.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is one of the world’s largest hotel franchising companies with approximately 8,400 hotels across approximately 100 countries on six continents. Through its network of approximately 869,000 franchised and affiliated rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers over 124 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
Forward-Looking Statements This press release contains “forward-looking statements” within the meaning of the federal securities laws, including statements related to Wyndham’s current views and expectations with respect to the use of technology, including AI technologies, and the opportunities resulting therefrom. Forward-looking statements are any statements other than statements of historical fact, including those that convey management’s expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as “will,” “expect,” “believe,” “plan,” “anticipate,” “predict,” “intend,” “goal,” “future,” “forward,” “remain,” “confident,” “outlook,” “guidance,” “target,” “objective,” “estimate,” “projection” and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures, which may impact decisions by consumers and businesses to use travel accommodations; global trade disputes, including with China; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham’s relationships with franchisees; the ability of franchisees to pay back loans owed to Wyndham; the impact of prior or any future impairment charges related to the credit Wyndham extends to its franchisees; the impact of war, terrorist activity, political instability or political strife; global or regional health crises or pandemics including the resulting impact on Wyndham’s business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; Wyndham’s ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to Wyndham’s ability to obtain financing and the terms of such financing, including access to liquidity and capital; and Wyndham’s ability to make or pay, plans for and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in Wyndham’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. These risks and uncertainties are not the only ones Wyndham may face and additional risks may arise or become material in the future. Wyndham undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.
Company Grows System Size by 4% and Development Pipeline to Record 2,200 Hotels
U.S. RevPAR Recovery Ahead of Expectations
PARSIPPANY, N.J., April 29, 2026 – Wyndham Hotels & Resorts (NYSE: WH) today announced results for the three months ended March 31, 2026. Highlights include:
System-wide rooms grew 4% year-over-year.
Awarded development contracts in the U.S. increased 8% year-over-year.
Development pipeline grew 3% year-over-year to a record of over 259,000 rooms and over 2,200 hotels.
S. RevPAR was flat year-over-year, 250 basis points ahead of midpoint of expectations.
Ancillary revenues increased 21% year-over-year.
Net income remained flat year-over-year at $61 million; adjusted net income increased 9% year-over-year to $73 million, or 6% lower on a comparable basis.
Diluted earnings per share grew 3% to $0.80 from $0.78 in the prior-year quarter and adjusted diluted EPS grew 12% year-over-year to $0.96, or 3% lower on a comparable basis.
Adjusted EBITDA increased 8% year-over-year to $156 million, or 1% lower on a comparable basis.
Net cash provided by operating activities of $42 million and free cash flow of $64
Returned $85 million to shareholders through $51 million of share repurchases and quarterly cash dividends of $0.43 per share.
Issued $650 million aggregate principal amount of 5.625% senior unsecured notes, due 2033, the net proceeds of which were primarily used to fully repay then-outstanding revolver and term loan A borrowings.
“We delivered a strong start to the year, highlighted by record-level first-quarter openings and a continued expansion of our development pipeline,” said Geoff Ballotti, president and chief executive officer. “As U.S. RevPAR in our economy and midscale segments continues to recover ahead of expectations, we approach the peak leisure summer season with increasing optimism. We’ve never been more confident in our ability to drive sustained long-term value creation for franchisees, guests and shareholders by adding high-quality, FeePAR-accretive hotels to our portfolio, growing ancillary revenues and scaling AI to further differentiate our industry-leading technology platform.”
System Size and Development
The Company’s global system grew 4%, including flat growth in the U.S., which includes the impact from the loss of legacy affiliated rooms, 12% direct-franchised growth in the Company’s Asia Pacific region and 9% growth in the Company’s higher RevPAR EMEA and Latin America regions.
As of March 31, 2026, the Company’s global development pipeline increased 3% vs. prior-year to a record-high level of over 259,000 rooms and over 2,200 hotels. Key highlights include:
3% pipeline growth in the U.S. and 2% growth internationally
Approximately 70% of the pipeline is in the midscale and above segments
Approximately 17% of the pipeline is in the extended stay segment
Approximately 43% of the pipeline is in the U.S.
Approximately 77% of the pipeline is new construction and approximately 35% of these projects have broken ground; rooms under construction grew 3% year-over-year
RevPAR
First quarter global RevPAR decreased 1% in constant currency compared to 2025, reflecting flat performance in the U.S. and a 1% decline internationally.
In the U.S., the year-over-year comparison was impacted by approximately 40 basis points of unfavorable hurricane impacts related to first quarter 2025; excluding which, RevPAR increased over 600 basis points sequentially and approximately 10 basis points year-over-year reflecting stabilized occupancy and ADR levels. Continued strength across the Midwest and growth in Texas was partially offset by performance in Florida and California, which both improved sequentially yet declined year-over-year.
Internationally, constant currency growth of 8% in Canada reflected significant pricing power and continued demand growth, while growth of 5% in Southeast Asia and the Pacific Rim and 1% in EMEA each primarily reflected improved demand. The growth in those regions was more than offset by softness in China where RevPAR improved over 500 basis points sequentially, yet declined 5% year-over-year, and Latin America, which declined 4% year-over-year primarily due to lower U.S. cross-border demand in Mexico.
Operating Results
The comparability of the Company’s first quarter results is impacted by marketing fund variability. The Company’s reported results and comparable-basis results (adjusted to neutralize these impacts) are presented below to enhance transparency and provide a better understanding of the results of the Company’s ongoing operations.
Net revenues grew 3% to $327 million compared to $316 million in the first quarter of 2025, reflecting a 21% increase in ancillary revenues and global net room growth of 4%, partially offset by lower other franchise fees and the deferral of fees from Revo Hospitality Group (“Revo”).
Net income remained flat at $61 million compared to the first quarter of 2025, primarily reflecting higher adjusted EBITDA offset by restructuring and other-related costs, as well as transaction-related costs resulting from the Company’s issuance of 5.625% senior unsecured notes. Adjusted net income grew 9% to $73 million compared to $67 million in the first quarter of 2025.
Adjusted EBITDA increased 8% to $156 million compared to $145million in the first quarter of 2025. This increase included a $13 million favorable impact from marketing fund variability, excluding which adjusted EBITDA declined 1% on a comparable basis. This decline primarily reflects lower royalties and franchise fees and the absence of one-time cost reductions, partially offset by increased ancillary revenues.
Diluted EPS grew 3% to $80 compared to $0.78 in the first quarter of 2025, which primarily reflects the benefit of a lower share count due to share repurchase activity.
Adjusted diluted EPS increased 12% to $0.96 compared to $0.86 in the first quarter of 2025. This increase included a favorable impact of $13 per share related to marketing fund variability (after estimated taxes). On a comparable basis, adjusted diluted EPS decreased approximately 3% year-over-year primarily reflecting a comparable basis decline in adjusted EBITDA, a marginally higher effective tax rate and increased interest expense, partially offset by the benefit of share repurchase activity.
Full reconciliations of GAAP results to the Company’s non-GAAP adjusted measures for all reported periods appear in the tables to this press release.
Balance Sheet and Liquidity
The Company generated $42 million of net cash provided by operating activities and $64 million of free cash flow in the first quarter 2026. The Company ended the quarter with a cash balance of $79 million and $1.1 billion in total liquidity, which includes the effect of the February 2026 issuance of $650 million aggregate principal amount of senior unsecured notes bearing interest at 5.625%. The net proceeds from the issuance were primarily used to fully repay then-outstanding revolver and term loan A borrowings.
The Company’s net debt leverage ratio was 3.5 times at March 31, 2026, at the midpoint of the Company’s 3 to 4 times stated target range and in line with expectations.
Share Repurchases and Dividends
During the first quarter, the Company repurchased approximately 656,000 shares of its common stock for $51 million.
The Company paid common stock dividends of $34 million, or $0.43 per share, during the first quarter 2026.
Revo Update
As part of the Company’s efforts to pursue all available remedies related to Revo’s ongoing insolvency proceedings and optimize the recoverability for the Company’s shareholders, the Company exercised its rights to foreclose on and take ownership of two properties in Europe. The Company expects these properties to generate approximately $10 million of net revenues in full-year 2026 with a limited impact to earnings as the Company works to stabilize operations and implement an asset management plan to maximize value.
Outlook
The Company is updating its full-year outlook as follows:
The Company expects marketing fund revenues to roughly equal expenses during full-year 2026 though seasonality of spend will affect the quarterly comparisons throughout the year.
More detailed projections are available in Table 8 of this press release. The Company is providing certain financial metrics only on a non-GAAP basis because, without unreasonable efforts, it is unable to predict with reasonable certainty the occurrence or amount of all of the adjustments or other potential adjustments that may arise in the future during the forward-looking period, which can be dependent on future events that may not be reliably predicted. Based on past reported results, where one or more of these items have been applicable, such excluded items could be material, individually or in the aggregate, to the reported results.
Conference Call Information
Wyndham Hotels will hold a conference call with investors to discuss the Company’s results and outlook on Thursday, April 30, 2026 at 8:30 a.m. ET. Listeners can access the webcast live through the Company’s website at https://investor.wyndhamhotels.com. The conference call may also be accessed by dialing 800 343-4136 and providing the passcode “Wyndham”. Listeners are urged to call at least five minutes prior to the scheduled start time. An archive of this webcast will be available on the website beginning at noon ET on April 30, 2026. A telephone replay will be available for approximately ten days beginning at noon ET on April 30, 2026 at 800 695-0715.
Presentation of Financial Information
Financial information discussed in this press release includes non-GAAP measures, which include or exclude certain items. These non-GAAP measures differ from reported GAAP results and are intended to illustrate what management believes are relevant period-over-period comparisons and are helpful to investors as an additional tool for further understanding and assessing the Company’s ongoing operating performance. The Company uses these measures internally to assess its operating performance, both absolutely and in comparison to other companies, and to make day to day operating decisions, including in the evaluation of selected compensation decisions. Exclusion of items in the Company’s non-GAAP presentation should not be considered an inference that these items are unusual, infrequent or non-recurring. Full reconciliations of GAAP results to the comparable non-GAAP measures for the reported periods appear in the financial tables section of this press release.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is one of the world’s largest hotel franchising companies with approximately 8,400 hotels across approximately 100 countries on six continents. Through its network of approximately 869,000 franchised and affiliated rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers over 124 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit https://investor.wyndhamhotels.com. The Company may use its website and social media channels as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD. Disclosures of this nature will be included on the Company’s website in the Investors section, which can currently be accessed at https://investor.wyndhamhotels.com or on the Company’s social media channels, including the Company’s LinkedIn account which can currently be accessed at https://www.linkedin.com/company/wyndhamhotels. Accordingly, investors should monitor this section of the Company’s website and the Company’s social media channels in addition to following the Company’s press releases, filings submitted with the Securities and Exchange Commission and any public conference calls or webcasts.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the federal securities laws, including statements related to Wyndham’s current views and expectations with respect to its future performance and operations, including revenues, earnings, cash flow and other financial and operating measures, share repurchases and dividends and restructuring charges. Forward-looking statements are any statements other than statements of historical fact, including those that convey management’s expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as “will,” “expect,” “believe,” “plan,” “anticipate,” “predict,” “intend,” “goal,” “future,” “forward,” “remain,” “confident,” “outlook,” “guidance,” “target,” “objective,” “estimate,” “projection” and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures, which may impact decisions by consumers and businesses to use travel accommodations; global trade disputes, including with China; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham’s relationships with franchisees; the ability of franchisees to pay back loans owed to Wyndham; the impact of prior or any future impairment charges related to the credit Wyndham extends to its franchisees; the impact of war, terrorist activity, political instability or political strife; global or regional health crises or pandemics including the resulting impact on Wyndham’s business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; Wyndham’s ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to Wyndham’s ability to obtain financing and the terms of such financing, including access to liquidity and capital; and Wyndham’s ability to make or pay, plans for and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in Wyndham’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. These risks and uncertainties are not the only ones Wyndham may face and additional risks may arise or become material in the future. Wyndham undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.
One lucky grandparent–grandchild duo will hit the open road for a once-in-a-lifetime Route 66 adventure—just in time for the highway’s 100th anniversary
PARSIPPANY, N.J. (April 7, 2026) – This summer, buckle up—because grandma’s calling shotgun. As Route 66 marks its 100th anniversary, Wyndham Hotels & Resorts and its award-winning loyalty program, Wyndham Rewards®, are bringing generations together—paying one lucky road tripper $20,000 (inclusive of a travel stipend) to hit the highway with their grandparent. Dubbed The (Grand) Mother Road Trip, the selected traveler will prove once and for all that the best travel companions might just be family.
From retro roadside motels to quirky Americana pit stops, the duo will hit the road as open-road ambassadors, diving into the heart of Route 66 while staying at familiar favorites from the Wyndham family including, Days Inn®, Super 8®, La Quinta®, Ramada®, and Howard Johnson®, brands that have been part of the American road trip for generations. Along the way, they’ll document every twist, turn, and roadside attraction for social media—the same stretch of road, documented through two very different sets of eyes.
“Route 66 is one of the most enduring symbols of American travel, and for decades, Wyndham’s iconic roadside brands have been part of that journey. As we celebrate its centennial, this incredible road trip brings that legacy to life, handing the keys to our open-road ambassadors for an unforgettable adventure that inspires travelers everywhere to hit the road, explore new destinations, and create lasting memories.”
Buried Eldorados at Cadillac Ranch, the quirky charm of the Blue Whale of Catoosa, legendary bites at Lou Mitchell’s in Chicago, and a slice of pie at the Midpoint Café in Adrian, Wyndham’s grandparent–grandchild duo will chase down every curio, roadside oddity, and hidden gem the Mother Road has to offer. Working closely with Wyndham to craft a custom itinerary, they’ll document every mile in real time, turning each stop, every story, and all the moments in between into content that makes the rest of America wish they were in the passenger seat.
And they can be. The Route 66 centennial is an open invitation for everyone to hit the road. With hundreds of Hotels by Wyndham lining the route from Chicago to Santa Monica, every traveler has a place to pull over, recharge, and wake up ready for whatever comes next.
The Gig Ready to hit the road? Call your grandparent—this one’s for the two of you. Take on Route 66 together, document the journey along the way, and earn $20,000 total (including a $5,000 travel stipend). You’ll spend seven nights at Hotels by Wyndham, receive Wyndham Rewards® Diamond Membership for you and your travel companion, and cover 2,400 miles of America’s most iconic highway. Here’s what you’ll take on:
Responsibilities:
Drive Route 66 from Chicago, hitting some of the highway’s most iconic stops over one week between July and October 2026.
Capture every mile through photos, videos, and social content for Wyndham Rewards and your own social channels.
Stay at Wyndham hotels across multiple cities, experiencing each brand’s unique style while sharing the journey with followers at home.
Qualifications
Applicant must be at least 18; Driver must be 21 or older with a valid license.
Open to grandparent–grandchild pairs of all kinds, including step-grandparents and chosen family. If they’ve played that role in your life, they count here.
A legal U.S. resident (including D.C., Guam, and Puerto Rico) with valid government-issued ID.
Comfortable on social media and confident creating the kind of content that makes people stop scrolling—stories, reels, videos, photos, all of it.
The Perks
$15,000 cash.
$5,000 travel stipend to cover airfare, meals, car rental, and activities for the trip.
Seven complimentary nights at Hotels by Wyndham along your journey.
Wyndham Rewards® Diamond membership for you and your travel companion.
Official Wyndham swag.
A once-in-a-lifetime road trip with someone who’s been there for all of yours.
How to Apply
Apply on behalf of yourself and your grandparent by May 1—show us why your duo is the ultimate road trip team! Send a short video explaining your connection, sense of adventure, and why Route 66 was made for you both. Prefer to write it out? You can also submit a short essay along with a photo that captures who you are together. Applications must include:
Full names and U.S. city/state (or territory) of residence for both grandchild and grandparent.
Grandchild’s telephone number and email address.
Grandchild’s publicly viewable social media profile links.
Entries will be assessed on creativity, authenticity, and the duo’s ability to capture the spirit of Route 66. In the final round of judging, both the grandchild and grandparent will be required to attend an interview. For full details, including how to apply and official rules, visit wyndhamrewards.com/roadtrip.
About Wyndham Rewards Part of Wyndham Hotels & Resorts (NYSE: WH), the world’s largest hotel franchising company, Wyndham Rewards is the #1 hotel rewards program as named by readers of USA TODAY. Members—over 122 million enrolled around the world—earn a guaranteed 1,000 points with every qualified stay and can redeem for free nights starting at just 7,500 points. With thousands of hotels, vacation club resorts and vacation rentals globally, no other hotel rewards program is more generous. Join for free at WyndhamRewards.com.
Milestone underscores rapid expansion across one of the Company’s fastest growing markets in Latin America
PARSIPPANY, N.J. (April 6, 2026) – Wyndham Hotels & Resorts is celebrating a major milestone: over 100 hotels now open across Mexico. The achievement caps a period of steady expansion in one of the Company’s key international markets, where in just five years, it has nearly doubled its footprint, adding locations in top leisure, business, and cultural destinations.
With a presence in more than 50 cities and 15 brands and a strong multi-brand pipeline of additional hotels under development, Mexico plays an important role in Wyndham’s international strategy. Powered by several years of steady domestic demand, international tourism, and sustained investment in major coastal and urban markets, Mexico continues to be a significant contributor to the Company’s international portfolio, which carries an average FeePAR premium of approximately 20% compared to the Company’s existing international system.
In 2025, Mexico welcomed roughly 47.8 million arrivals, generating nearly $35 billion USD in foreign exchange revenue—both up strongly year over year. With an aggressive goal of growing international arrivals by double digits over the next five years—the country is aiming to become one of the world’s top five most-visited destinations by 2030, helping create a powerful runway for Wyndham to capture even greater share in one of Latin America’s most vibrant travel markets.
“Mexico continues to be an important market for Wyndham and our brands continue delivering the performance owners and strategic partners rely on. That momentum is opening doors for us to grow in high-potential locations across the country. As we add new hotels, we’re staying focused on delivering exceptional guest experiences and supporting both Mexico’s iconic and quickly emerging destinations.”
— Gustavo Viescas, President, Latin America & the Caribbean, Wyndham Hotels & Resorts
Driving Expansion Across Mexico Wyndham’s growth in Mexico is driven by a focused strategy to expand where long-term traveler demand is strongest—across both established beach destinations and fast-growing business and industrial hubs.
The Company has built scale by growing in segments that resonate most with travelers and owners alike, including midscale, upper-midscale, soft-brand independents, all-inclusive and upper-upscale resorts. This includes the introduction of the Wyndham Alltra brand in 2021, which has helped meet rising guest demand for accessible, branded all-inclusive experiences in Mexico and beyond.
Wyndham has continued to accelerate its presence in Mexico through the long-standing collaboration of key operating partners who have driven growth for many years—particularly across primary and secondary urban destinations. Groups such as Alzen, with more than 1,300 rooms; Bel Air, with more than 700 rooms; as well as Optima, Grupo Hola, FibraHotel and Fibra Inn, have each played a critical role in strengthening Wyndham’s nationwide footprint.
At the same time, the Company has expanded further through a series of multi-hotel partnerships that continue to broaden its reach across the country and beyond. Among them:
Grupo MX Hotels – A leading force in Mexico’s hospitality sector and the group behind the Hotels MX brand, the company strengthened its long-term growth strategy last year by partnering with Wyndham. The agreement incorporates more than 800 rooms from 15 hotels into Trademark Collection by Wyndham, expanding the brand’s presence in key markets. Top hotels include Hotel MX Congreso CDMX, Trademark Collection by Wyndham and Hotel MX Más Centro CDMX, Trademark Collection by Wyndham.
Viva Resorts by Wyndham – One of Wyndham’s longest standing partners throughout the region, Viva Resorts owns and manages nine all-inclusive resorts throughout Mexico and the Caribbean, including two resorts in Playa del Carmen: Viva Maya by Wyndham, A Trademark All Inclusive Resort and Viva Azteca by Wyndham, A Trademark All Inclusive Resort. All nine resorts—totaling more than 3,700 rooms—are part of Wyndham’s Trademark Collection brand.
Palladium Hotel Group – One of the region’s leading all-inclusive operators, Palladium in 2022 entered into a strategic alliance with Wyndham, adding more than a dozen upper upscale and luxury resorts in Mexico and the Caribbean to the Company’s Registry Collection Hotels brand. The alliance expanded in 2024 to include five additional resorts throughout Spain. Top locations in Mexico include Grand Palladium Kantenah Riviera Maya, All Inclusive Resort and TRS Coral Costa Mujeres, a Registry Collection Hotel, among others.
“Mexico remains one of our most active development markets. Owners value the strength of our brands, the reach of our commercial engine, and the hands-on support of our teams. As long-term interest continues growing in both established and emerging destinations, we’re continuing to expand alongside owners and partners who recognize Wyndham as the right fit for their next chapter.”
— Maria Carolina Pinheiro, VP, Development, Latin America & the Caribbean, Wyndham Hotels & Resorts
Powered by the Wyndham Advantage Wyndham’s growth in Mexico is powered by the Wyndham Advantage—a combination of world-class marketing, distribution and other resources designed to put owners on the path to success. Inclusive of over $425 million in innovative technology investments since 2018, owners have access to best-in-class technology from industry-leading providers, including next-gen property management systems, as well as a growing member base of over 122 million enrolled Wyndham Rewards members globally.
Images associated with this release can be downloaded here.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with over 8,300 hotels across approximately 100 countries on six continents. Through its network of approximately 869,000 franchised and affiliated rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards® loyalty program offers over 122 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the federal securities laws, including statements related to Wyndham’s current views and expectations with respect to future growth opportunities in Mexico. Forward-looking statements are any statements other than statements of historical fact, including those that convey management’s expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as “will,” “expect,” “believe,” “plan,” “anticipate,” “predict,” “intend,” “goal,” “future,” “forward,” “remain,” “confident,” “outlook,” “guidance,” “target,” “objective,” “estimate,” “projection” and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures, which may impact decisions by consumers and businesses to use travel accommodations; global trade disputes, including with China; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham’s relationships with franchisees; the ability of franchisees to pay back loans owed to Wyndham; the impact of prior or any future impairment charges related to the credit Wyndham extends to its franchisees; the impact of war, terrorist activity, political instability or political strife; global or regional health crises or pandemics including the resulting impact on Wyndham’s business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; Wyndham’s ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to Wyndham’s ability to obtain financing and the terms of such financing, including access to liquidity and capital; and Wyndham’s ability to make or pay, plans for and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in Wyndham’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. These risks and uncertainties are not the only ones Wyndham may face and additional risks may arise or become material in the future. Wyndham undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.
Week 1 launches with the chance to earn up to four free nights—plus a host of special offers exclusively for credit and debit cardholders, Insiders and members of Wyndham Rewards Business
PARSIPPANY, N.J. (March 4, 2026) – Wednesdays just got a whole lot more rewarding. Wyndham Rewards® officially kicked off its sixth annual Member Month, the hotel rewards program’s biggest celebration of the year, marking five weeks of can’t-miss deals, bonus points, and special offers. With fresh deals dropping every Wednesday, members now have more reasons to book, earn and make the most out of every stay.
“Six years strong, Member Month is back — and it’s all about rewarding the members who make Wyndham Rewards extraordinary. Building on a year of meaningful program updates and even more ways for members to engage, this year’s celebration brings it all together with some of our best offers of the year — from dream getaways to unforgettable experiences. It’s our way of saying thank you to the members who make it all possible and proving once again why Wyndham Rewards is one of the most generous hotel rewards programs out there.”
– Michael Shiwdin, GVP of Guest Engagement, Loyalty & Partnerships, Wyndham Hotels & Resorts
Week 1 Highlights:
Week one arrives in a big way, with multiple ways for members to earn, redeem and maximize their rewards right out of the gate. Even better? Many of these offers can be stacked—meaning members can layer promotions to maximize their rewards.
Earn Up to Four Free Nights – Now through June 30, 2026, Wyndham Rewards members can earn 7,500 bonus points after just two qualifying nights—and repeat the offer up to four times for a total of 30,000 points. That’s enough for up to four free nights at thousands of Hotels by Wyndham worldwide, making it an easy win for both quick getaways and longer stays.
Extra Rewards for Insiders and Cardholders – Wyndham Rewards Insiders can earn an additional 7,500 bonus points after completing two or more qualifying nights by June 30, 2026 (no consecutive stay required). Wyndham Rewards credit or debit cardholders can do the same. Members who are both an Insider and a cardholder can stack the offers for up to 15,000 bonus points.
A Big Bonus for Wyndham Rewards Business Members – Enroll your company in Wyndham Rewards® Business between March 4 and April 30 and complete a qualifying stay by June 30 to earn 15,000 bonus points. Plus, travelers earn 2X points on their personal accounts, offering double the value for business travel.
Flash Sale: Wyndham Rewards Experiences Starting at 1,000 Points – For a limited time, score exclusive tickets and experiences to live concerts and events starting at just 1,000 Wyndham Rewards points – like Tortuga Music Festival available in Week 1. Additional experiences drop weekly, with some available at similar point values. Select auctions run for only 24 hours, while “Redeem Now” options are first-come, first-served.
Earn Up to 75K Bonus Points – Apply for a new Wyndham Rewards Earner® Plus Card and earn up to 75,000 bonus points: 45,000 points after spending $1,000 within the first 90 days, plus 30,000 points after spending $500 on eligible Wyndham purchases within 180 days ¹.
The Rewards Keep Coming: New Deals Drop Every Wednesday
The celebration continues all month long, with new offers arriving every Wednesday at midnight EST. Each drop gives Wyndham Rewards members fresh opportunities to earn more points, unlock more value and make everyday travel even more rewarding. Most offers are available to members worldwide—including those who join during the promotion—making it easy to jump in and start earning.
It’s all part of what has helped make Wyndham Rewards the #1 hotel rewards program as named by readers of USA TODAY. With a simple, generous earning structure, fixed free-night redemptions starting at just 7,500 points per night, and a global portfolio spanning thousands of hotels, vacation club resorts and vacation rentals, Wyndham Rewards makes it easy for travelers to get more out of every stay.
For more information on Member Month, including full terms and conditions for each offer, visit WyndhamRewards.com/MemberMonth.
About Wyndham Rewards
Part of Wyndham Hotels & Resorts (NYSE: WH), the world’s largest hotel franchising company, Wyndham Rewards is the #1 hotel rewards program as named by readers of USA TODAY. Members—over 122 million enrolled around the world—earn a guaranteed 1,000 points with every qualified stay and can redeem for free nights starting at just 7,500 points. With thousands of hotels, vacation club resorts and vacation rentals globally, no other hotel rewards program is more generous. Join for free at WyndhamRewards.com.
¹ Wyndham Rewards Earner® Plus Card issued by Barclays Bank Delaware. Bonus points subject to credit approval and qualifying spend requirements. Account must remain open and in good standing to receive bonus points. Terms apply. See here for complete offer details.
David Wilner Assumes Chief Development Officer Role Company Reaffirms Full-Year 2026 Outlook
PARSIPPANY, N.J. (March 3, 2026) – Wyndham Hotels & Resorts, Inc. (NYSE: WH) today announced that following a comprehensive search process, Amit Sripathi has been appointed Chief Financial Officer, effective immediately. Mr. Sripathi, who most recently served as the Company’s Chief Development Officer – North America, succeeds Kurt Albert who has served as Interim Chief Financial Officer since November. Additionally, the Company has named David Wilner, a 30-year franchise sales veteran, as Chief Development Officer – North America. Both will report to Geoff Ballotti, President and Chief Executive Officer
Together these appointments reinforce Wyndham’s continued focus on driving FeePAR accretive net room growth and creating compounding value for franchisees, guests and shareholders.
“Amit’s combination of deep finance and capital markets expertise coupled with firsthand operational leadership at Wyndham make him the ideal candidate to lead our finance organization. Amit is uniquely qualified to deliver on our shareholder expectations and has proven himself a champion of owners, as evidenced by Wyndham’s record openings, executions and development pipelines both here in the U.S. and internationally. We are confident in his ability to build on our sustained successes and capture opportunities that will drive increased profitability for our franchisees, while returning excess capital to shareholders in a consistent and sustainable manner.”
– Geoff Ballotti, President and CEO, Wyndham Hotels & Resorts
Mr. Sripathi joined Wyndham in 2021 and has served in a variety of leadership roles at the Company, most recently as Chief Development Officer – North America. He possesses significant operational and finance experience across the lodging industry, including driving the Company’s growth and capital allocation strategy. During his tenure, Mr. Sripathi helped Wyndham achieve 20 consecutive quarters of organic net room growth and oversaw the divestiture of the Company’s owned hotels. Prior to Wyndham, Mr. Sripathi was with RLJ Lodging Trust, responsible for Capital Markets and Corporate Finance and served in roles of increasing responsibility in the Real Estate, Lodging and Gaming investment banking group at Deutsche Bank.
“Wyndham is a truly unique company with an asset-light franchise business model that consistently delivers for its owners and shareholders. Our priority is to maintain our rigorous financial discipline and capital allocation strategy to ensure we achieve our long-term growth objectives and maximize shareholder returns. I very much look forward to partnering with the entire leadership team to drive enhanced value creation and build on the “Count on Me” culture that defines our Company.”
– Amit Sripathi, Chief Financial Officer, Wyndham Hotels & Resorts
In his new role, Mr. Wilner will lead the Company’s North American franchise sales and architecture design & construction teams. During his nearly eight years at the Company, he has helped franchisees tap into the power of the Wyndham Advantage and the Company’s iconic brands. Under his leadership Wyndham created and launched ECHO Suites Extended Stay by Wyndham, the fastest growing extended stay brand in the industry. Prior to joining Wyndham, Mr. Wilner spent 20 years as part of the franchise sales leadership team for La Quinta.
“From leading development at La Quinta prior to Wyndham’s acquisition of the brand to driving growth across our new construction prototype brands including La Quinta, WaterWalk, Hawthorn Suites, ECHO Suites and Microtel, David has tremendous expertise translating owners’ needs into strategic growth. Owners and team members view him as a sincere and trusted partner who is most focused on our owner’s success, while helping our teams acceleratedomestic net room growth across all of Wyndham’s brands.”
– Geoff Ballotti, President and CEO, Wyndham Hotels & Resorts
In conjunction with this announcement, Wyndham has reaffirmed its full-year 2026 outlook provided in its fourth-quarter 2025 earnings materials, released on February 18, 2026.
Photos associated with the above release are available for download here.
About Wyndham Hotels & Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with over 8,300 hotels across approximately 100 countries on six continents. Through its network of approximately 869,000 franchised and affiliated rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards® loyalty program offers over 122 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
Forward-Looking Statements This press release contains “forward-looking statements” within the meaning of the federal securities laws, including statements related to Wyndham’s current views and expectations with respect to its future performance, growth and shareholder value. Forward-looking statements are any statements other than statements of historical fact, including those that convey management’s expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as “will,” “expect,” “believe,” “plan,” “anticipate,” “predict,” “intend,” “goal,” “future,” “forward,” “remain,” “confident,” “outlook,” “guidance,” “target,” “objective,” “estimate,” “projection” and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures, which may impact decisions by consumers and businesses to use travel accommodations; global trade disputes, including with China; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham’s relationships with franchisees; the ability of franchisees to pay back loans owed to Wyndham; the impact of prior or any future impairment charges related to the credit Wyndham extends to its franchisees; the impact of war, terrorist activity, political instability or political strife; global or regional health crises or pandemics including the resulting impact on Wyndham’s business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; Wyndham’s ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to Wyndham’s ability to obtain financing and the terms of such financing, including access to liquidity and capital; and Wyndham’s ability to make or pay, plans for and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in Wyndham’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. These risks and uncertainties are not the only ones Wyndham may face and additional risks may arise or become material in the future. Wyndham undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.
Enhancements to the Company’s group booking platform bring real-time visibility, simplified coordination and centralized management to planners and hotels alike—at no additional cost
PARSIPPANY, N.J. (February 26, 2026)– Wyndham Hotels & Resorts is elevating the group travel experience with new enhancements to its direct booking platform (groups.wyndhamhotels.com), introducing real-time visibility, customizable booking tools and centralized management designed to simplify how group stays are planned and managed. Powered by Groups360 and its GroupSync Housing platform, the upgraded offering allows planners to manage bookings end-to-end—from reservation to check-in—while helping hotels improve efficiency and drive stronger group performance.
The move addresses one of the most persistent challenges in group travel: the manual, fragmented work that happens after a booking is made. By bringing booking, tracking and guest management into a single, connected experience, Wyndham is helping to reduce administrative complexity for planners, improve conversion and visibility for hotels and make it easier for groups of all kinds—from weddings and reunions to youth sports and corporate travel—to coordinate their stays.
“Group travel should be simple. By extending our digital capabilities beyond the initial transaction, Wyndham is creating a more connected, end-to-end experience for planners—helping drive conversion, improve visibility and ease the operational burden on hotel teams. Whether it’s a wedding, a family reunion, a youth sport event, a team off-site or even project-based infrastructure work, we’re making it easier than ever to do group business with Wyndham and our franchisees.”
Everything Planners Need, All in One Place
Built as part of Wyndham’s ongoing commitment to smarter, more intuitive travel solutions, Wyndham’s enhancements to its group bookings platform bring everything into one centralized place, affording planners added clarity and confidence while helping hotels achieve stronger room‑block performance and higher group conversion. Key features include:
Real-Time Booking Dashboard Planners can see who’s booked, track progress, and make updates instantly—everything is managed in one place, reducing the need for spreadsheets or back-and-forth with hotel teams.
Customizable Wyndham‑Branded Booking Page Each group gets a fully personalized booking page, giving guests a seamless, one‑link experience with no logins or promo codes.
Instant Group Rates & Wyndham Rewards® Points Guests can automatically see and book at the group rate—no promo codes or special instructions needed—and can earn Wyndham Rewards points on qualifying stays.
Direct Integration with Hotel Systems All bookings sync seamlessly with hotel systems, reducing the need for individual coordination or front-desk calls while keeping reservations accurate.
Flexible Early Arrival & Late Departure (Shoulder Nights) Guests can extend their stay before or after the main event, giving planners fewer exceptions to manage and hotels more opportunity to capture revenue
Expanding Access for the Groups That Travel Most Beyond enhancements to its group booking platform, Wyndham has also expanded how it sources group demand, meeting planners where they already are. Through strategic partnerships with leading third-party group travel platforms such as EventPipe, EventConnect and Staybook—widely used by youth sports tournaments, scholastic organizations and large-scale events to manage team travel—Wyndham is helping connect franchisees to high-volume, repeat group business.
These platforms serve as centralized hubs where tournament directors, event organizers and travel planners coordinate lodging for dozens, sometimes hundreds, of teams and attendees at a time. By integrating with them, Wyndham is making its hotels more visible and accessible within the booking workflows these groups already rely on, helping drive incremental demand, increase occupancy and reduce the need for manual sourcing at the property level.
The approach reflects the next phase of Wyndham’s broader sales strategy and builds on initiatives like Wyndham Business, Wyndham Rewards Business and Wyndham Direct—all designed to remove friction, modernize workflows and make it easier to do business with Wyndham across every customer segment. From group booking technology and system-to-system integrations to simplified billing, payments and rewards, Wyndham continues to invest in a more connected commercial ecosystem that helps deliver value for planners, guests and franchisees alike.
“Everything we’re building is designed around one simple goal: making it easier for people to do business with Wyndham. For planners, that means faster booking, better visibility, and less manual work. For franchisees, it’s the opportunity for smarter demand capture, stronger conversion, and technology that helps them operate more efficiently. These investments are another important step in creating a modern commercial ecosystem where everyone benefits.”
– Brian Krail, Group Vice President, Commercial Ops & Sales Strategy, Wyndham Hotels & Resorts
Wyndham’s latest enhancements to its group booking platform come at no additional cost to planners or franchisees and build on the Company’s existing relationship with Groups360, which in 2023, introduced instant online booking for group travel across thousands of hotels by Wyndham, reducing reliance on the traditional RFP model.
For a limited time, planners can save 15% off standard rates on instant group bookings of 10+ rooms. To qualify, stays must be booked by March 17, 2026 and completed by December 30, 2026. Terms and conditions apply. To learn more or to book, visit groups.wyndhamhotels.com.
About Wyndham Hotels & Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with over 8,300 hotels across approximately 100 countries on six continents. Through its network of approximately 869,000 franchised and affiliated rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards® loyalty program offers over 122 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
About Wyndham Business Designed for businesses of all sizes, Wyndham Business is a comprehensive suite of tools and resources that help business owners and their employees simplify and make the most of their travel. Anchored by Wyndham Rewards® Business, a B2B extension of Wyndham’s top-rated rewards program known for both its simplicity and generosity, the program offers rich savings and rewards, streamlined billing, membership upgrades, easy point management and more. Together, these benefits reflect Wyndham’s broader strategy to modernize how businesses book, manage, and optimize travel as part of the Company’s ongoing evolution in global sales and distribution, bringing digital booking, rewards, and billing solutions together to create a more connected, end-to-end commercial ecosystem. Learn more at WyndhamBusiness.com.
Company increases quarterly dividend by 5% and provides full-year 2026 outlook
PARSIPPANY, N.J. (February 18, 2026) – Wyndham Hotels & Resorts (NYSE: WH) today announced results for the three months and year ended December 31, 2025. Highlights include:
System-wide rooms grew 4% year-over-year.
Awarded 870 development contracts globally in 2025, an increase of 18% year-over-year and an all-time high.
Development pipeline grew 3% year-over-year and 1% sequentially to a record 259,000 rooms.
Ancillary revenues increased 15% on a full-year basis – achieving an all-time high.
Full-year 2025 diluted EPS decreased 31% to $2.50 from $61 primarily reflecting non-cash impairment and other-related charges; however, adjusted diluted EPS increased 6% to $4.58, or approximately 6% on a comparable basis.
Full-year 2025 net income decreased 33% to $193 million from $289 million primarily reflecting non-cash impairment and other-related charges; however, adjusted net income increased 2% to $353 million, or approximately 2% on a comparable basis.
Full-year 2025 adjusted EBITDA increased 3% to $718 million, or 4% on a comparable basis – in line with the Company’s expectations.
Net cash provided by operating activities of $367 million and adjusted free cash flow of $433
Returned $393million to shareholders for the full-year through $266 million of share repurchases and quarterly cash dividends of $41 per share.
Board of Directors recently authorized a 5% increase in the quarterly cash dividend to $0.43 per share beginning with the dividend expected to be declared in the first quarter 2026.
“Our teams around the world opened a record 72,000 rooms, delivered 4% global net room growth and grew our global development pipeline to a record 259,000 rooms,” said Geoff Ballotti, president and chief executive officer. “Despite continued negative U.S. RevPAR pressure, we grew full-year comparable-basis adjusted EBITDA and adjusted EPS in 2025 by 4% and 6%, respectively, generated adjusted free cash flow of more than $430 million and returned nearly $400 million to shareholders. As demand trends improve and RevPAR stabilizes, we remain confident in our long-term strategy while creating compounding value for franchisees, guests and shareholders.”
Reporting Methodology Beginning in the second quarter of 2025, the Company revised its reporting methodology to exclude the impact of all rooms under the Super 8 China master license agreement from its reported system size, RevPAR and royalty rate, and corresponding growth metrics. The Company’s financial results will continue to reflect fees due from the Super 8 master licensee in China, which contributed approximately $2 million to the Company’s full-year 2025 consolidated adjusted EBITDA.
System Size and Development
The Company’s global system grew 4%, including 1% growth in the U.S. and 7% growth in the Company’s higher RevPAR EMEA and Latin America regions.
As of December 31, 2025, the Company’s global development pipeline increased 3% vs. prior-year to a record-high level of approximately 2,200 hotels and 259,000 rooms. Key highlights include:
3% pipeline growth in both the U.S. and internationally
Approximately 70% of the pipeline is in the midscale and above segments, which grew 3% year-over-year
Approximately 17% of the pipeline is in the extended stay segment
Approximately 42% of the pipeline is in the U.S.
Approximately 77% of the pipeline is new construction and approximately 36% of these projects have broken ground; rooms under construction grew 3% year-over-year
RevPAR
Fourth quarter global RevPAR decreased 6% in constant currency compared to 2024, reflecting declines of 8% in the U.S. and 1% internationally.
In the U.S., fourth quarter results included approximately 140 basis points of unfavorable hurricane impacts; excluding which, RevPAR declined approximately 610 basis points year-over-year reflecting a 360 basis-point reduction in occupancy and a 250 basis-point decline in ADR. Softer results in Florida, Texas and California were partially offset by continued strength across the Midwest.
Internationally, constant currency growth of 7% in EMEA and 6% in Latin America, each reflected both improved demand and pricing power, while growth of 1% in Canada was driven by pricing power, partially offset by lower demand. The growth in those regions was more than offset by softness in Asia Pacific, including China where RevPAR declined 10%.
For the full-year, global RevPAR decreased 3% in constant currency compared to 2024, in line with the Company’s outlook, reflecting a 4% decline in the U.S. and flat growth internationally. U.S. results reflected a 270 basis-point reduction in occupancy and a 120 basis-point decline in ADR.
Operating Results
Fourth Quarter The comparability of the Company’s fourth quarter results is impacted by marketing fund variability. The Company’s reported results and comparable-basis results (adjusted to neutralize these impacts) are presented below to enhance transparency and provide a better understanding of the results of the Company’s ongoing operations.
Fee-related and other revenues were $334 million compared to $341 million in the fourth quarter of 2024, reflecting a 5% decline in RevPAR and lower other franchise fees, partially offset by a 19% increase in ancillary revenue and global net room growth of 4%.
The Company generated a net loss of $60 million compared to net income of $85 million in the fourth quarter of 2024, reflecting impairment and other-related costs, lower adjusted EBITDA and higher interest expense. Adjusted net income was $71 million compared to $82 million in the fourth quarter of 2024.
Adjusted EBITDA decreased 2% to $165 million compared to $168million in the fourth quarter of 2024. This decrease included a $7 million unfavorable impact from expected marketing fund variability, excluding which adjusted EBITDA grew 2% on a comparable basis. This growth primarily reflects increased ancillary revenues and cost containment measures, including both operational efficiencies and one-time variable reductions, partially offset by lower royalties and franchise fees and elevated costs associated with insurance, litigation defense and employee benefits – all of which are reflective of the broader operating environment.
The Company generated diluted loss per share of $0.80 compared to diluted earnings per share of $1.08 in the fourth quarter of 2024, which primarily reflects lower net income, partially offset by the benefit of a lower share count due to share repurchase activity.
Adjusted diluted EPS decreased 11% to $0.93 compared to $1.04 in the fourth quarter of 2024. This decrease included an unfavorable impact of $07 per share related to marketing fund variability (after estimated taxes). On a comparable basis, adjusted diluted EPS decreased approximately 4% year-over-year primarily reflecting a higher effective tax rate, as expected, as well as higher interest expense, partially offset by comparable adjusted EBITDA growth and the benefit of share repurchase activity.
Full-Year The comparability of the Company’s full-year 2025 results is impacted by marketing fund variability. The Company’s reported results and comparable-basis results (adjusted to neutralize these impacts) are presented below to enhance transparency and provide a better understanding of the results of the Company’s ongoing operations.
Fee-related and other revenues grew 2% to $1.43 billion compared to $1.40 billion in full-year 2024 which reflects a 15% increase in ancillary revenues, higher pass-through revenues due to the Company’s global franchisee conference and a 4% increase in global net room growth, partially offset by a 3% decline in RevPAR.
Net income decreased 33% to $193 million compared to $289 million in full-year 2024, reflecting higher impairment and other-related costs, higher interest expense and the absence of a benefit in connection with the reversal of a spin-off related matter, which were partially offset by higher adjusted EBITDA and lower transaction-related expenses in connection with defending an unsuccessful hostile takeover attempt. Adjusted net income was $353 million compared to $347 million in full-year 2024.
Adjusted EBITDA grew 3% to $718 million compared to $694million in full-year 2024. This increase included a $2 million unfavorable impact, as expected, from marketing fund variability, excluding which adjusted EBITDA grew 4% on a comparable basis, primarily reflecting higher revenues and cost containment measures, including both operational efficiencies and one-time variable reductions, which were partially offset by lower royalties and franchise fees, along with elevated costs associated with insurance, litigation defense and employee benefits – all of which are reflective of the broader operating environment.
Diluted earnings per share decreased 31% to $2.50 compared to $3.61 in full-year 2024, which primarily reflects lower net income, partially offset by the benefit of a lower share count due to share repurchase activity.
Adjusted diluted EPS grew 6% to $4.58 compared to $4.33 in full-year 2024. This increase included an unfavorable impact of $0.02 per share, as expected, related to marketing fund variability (after estimated taxes). On a comparable basis, adjusted diluted EPS increased approximately 6% year-over-year reflecting comparable adjusted EBITDA growth and the benefit of share repurchase activity, partially offset by higher interest expense.
Full reconciliations of GAAP results to the Company’s non-GAAP adjusted measures for all reported periods appear in the tables to this press release.
Balance Sheet and Liquidity The Company generated $367 million of net cash provided by operating activities and $433 million of adjusted free cash flow in 2025. The Company ended the quarter with a cash balance of $64 million and $840 million in total liquidity.
The Company’s net debt leverage ratio was 3.5 times at December 31, 2025, at the midpoint of the Company’s 3 to 4 times stated target range and in line with expectations.
Share Repurchases and Dividends During the fourth quarter, the Company repurchased approximately 0.6 million shares of its common stock for $43 million. For the full-year 2025, the Company repurchased approximately 3.1 million shares of its common stock for $266 million.
The Company paid common stock dividends of $31 million, or $0.41 per share, during the fourth quarter 2025 for a total of $127 million, or $1.64 per share, for the full-year 2025.
For the full-year 2025, the Company returned $393 million to shareholders through share repurchases and quarterly cash dividends.
The Company’s Board of Directors recently authorized a 5% increase in the quarterly cash dividend to $0.43 per share, beginning with the dividend expected to be declared in first quarter 2026.
Impairment and Other Charges During the preparation of its year-end 2025 financial statements, the Company learned that a large European franchisee, Revo Hospitality Group (“Revo”) has filed for insolvency proceedings under self-administration for most of its operating entities.
As a result, the Company has evaluated the recoverability of the carrying value of assets associated with Revo as of December 31, 2025 and has recorded charges of $74 million within operating expenses and $48 million within impairment on the Consolidated Statements of Income (Loss) to reflect the net realizable value on the Company’s balance sheet.
Additionally, as a result of Revo’s insolvency proceedings and in the process of performing its quantitative assessments for impairment on its intangible assets, the Company determined that a portion of its Vienna House trademark and related-franchise agreements were impaired. Accordingly, the Company recorded impairment charges totaling $38 million to reduce the carrying value of those assets to their estimated fair values.
Starting in the fourth quarter of 2025, the Company began deferring all revenues related to Revo due to uncertainty around collectability. These revenues will continue to accrue and will only be recognized as revenues following a period after which collections from Revo are deemed probable. The table below includes information about revenue recognition related to Revo for the periods presented:
Outlook The Company provided the following outlook for full-year 2026:
The Company expects marketing fund revenues to roughly equal expenses during full-year 2026 though seasonality of spend will affect the quarterly comparisons throughout the year.
More detailed projections are available in Table 8 of this press release. The Company is providing certain financial metrics only on a non-GAAP basis because, without unreasonable efforts, it is unable to predict with reasonable certainty the occurrence or amount of all of the adjustments or other potential adjustments that may arise in the future during the forward-looking period, which can be dependent on future events that may not be reliably predicted. Based on past reported results, where one or more of these items have been applicable, such excluded items could be material, individually or in the aggregate, to the reported results.
Conference Call Information Wyndham Hotels will hold a conference call with investors to discuss the Company’s results and outlook on Thursday, February 19, 2026 at 8:00 a.m. ET. Listeners can access the webcast live through the Company’s website at https://investor.wyndhamhotels.com. The conference call may also be accessed by dialing 800 343-4136 and providing the passcode “Wyndham”. Listeners are urged to call at least five minutes prior to the scheduled start time. An archive of this webcast will be available on the website beginning at noon ET on February 19, 2026. A telephone replay will be available for approximately ten days beginning at noon ET on February 19, 2026 at 800 839-1320.
Presentation of Financial Information Financial information discussed in this press release includes non-GAAP measures, which include or exclude certain items. These non-GAAP measures differ from reported GAAP results and are intended to illustrate what management believes are relevant period-over-period comparisons and are helpful to investors as an additional tool for further understanding and assessing the Company’s ongoing operating performance. The Company uses these measures internally to assess its operating performance, both absolutely and in comparison to other companies, and to make day to day operating decisions, including in the evaluation of selected compensation decisions. Exclusion of items in the Company’s non-GAAP presentation should not be considered an inference that these items are unusual, infrequent or non-recurring. Full reconciliations of GAAP results to the comparable non-GAAP measures for the reported periods appear in the financial tables section of this press release.
About Wyndham Hotels & Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with over 8,300 hotels across approximately 100 countries on six continents. Through its network of approximately 869,000 franchised and affiliated rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers over 122 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit https://investor.wyndhamhotels.com. The Company may use its website and social media channels as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD. Disclosures of this nature will be included on the Company’s website in the Investors section, which can currently be accessed at https://investor.wyndhamhotels.com or on the Company’s social media channels, including the Company’s LinkedIn account which can currently be accessed at https://www.linkedin.com/company/wyndhamhotels. Accordingly, investors should monitor this section of the Company’s website and the Company’s social media channels in addition to following the Company’s press releases, filings submitted with the Securities and Exchange Commission and any public conference calls or webcasts.
Forward-Looking Statements This press release contains “forward-looking statements” within the meaning of the federal securities laws, including statements related to Wyndham’s current views and expectations with respect to its future performance and operations, including revenues, earnings, cash flow and other financial and operating measures, share repurchases and dividends and restructuring charges. Forward-looking statements are any statements other than statements of historical fact, including those that convey management’s expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as “will,” “expect,” “believe,” “plan,” “anticipate,” “predict,” “intend,” “goal,” “future,” “forward,” “remain,” “confident,” “outlook,” “guidance,” “target,” “objective,” “estimate,” “projection” and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures, which may impact decisions by consumers and businesses to use travel accommodations; global trade disputes, including with China; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham’s relationships with franchisees; the ability of franchisees to pay back loans owed to Wyndham; the impact of prior or any future impairment charges related to the credit Wyndham extends to its franchisees; the impact of war, terrorist activity, political instability or political strife; global or regional health crises or pandemics including the resulting impact on Wyndham’s business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; Wyndham’s ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to Wyndham’s ability to obtain financing and the terms of such financing, including access to liquidity and capital; and Wyndham’s ability to make or pay, plans for and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in Wyndham’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. These risks and uncertainties are not the only ones Wyndham may face and additional risks may arise or become material in the future. Wyndham undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.
Owners and developers embrace AI’s next phase while optimism, brand loyalty and expansion plans remain at the forefront amid evolving market conditions
PARSIPPANY, N.J. (January 26, 2026) — Artificial intelligence has rapidly shifted from an emerging concept to a business imperative for hotel owners—and now the focus is on adopting AI at scale. Findings from Wyndham Hotels & Resorts’ newly released, second-annual, Owner Trends Report show the industry has reached an AI inflection point: hotel owners and developers are embracing AI but are increasingly in need of greater guidance on how to convert early adoption into long-term returns.
Drawn from a comprehensive survey of hundreds of hotel owners and property developers across the U.S., Canada and the Caribbean and representing a broad cross-section of the lodging industry across multiple brands and hotel companies, non-exclusive to Wyndham, the findings also reveal continued confidence in hospitality’s long-term outlook, despite mounting pressure from rising costs, economic uncertainty and operational complexity. Amid these trends, owners are looking to established brands for reliable guidance, proven technology and long-term partnerships, especially as AI becomes an ever more integral part of hotel operations.
“Artificial intelligence is rapidly reshaping hospitality—opening new opportunities while adding fresh layers of complexity. With years of early and significant foundational investment, Wyndham is well positioned to help hoteliers navigate this evolving landscape, offering not only the guidance they seek but also proven, scalable platforms that make it easier to apply AI where it matters most, helping turn innovation into real revenue, greater efficiency and stronger returns.”
– Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts
AI at Crossroads: Transforming Interest into Impact Nearly all hotel owners (98%) say they have begun incorporating AI into their business, signaling that broad adoption of AI in hospitality is already here. While enthusiasm is high, execution remains uneven, with less than a third (32%) saying AI is embedded across most aspects of their operations and nearly three-quarters (73%) wanting to do more but feeling overwhelmed and unsure where to start.
AI Is Already Delivering Operational Value
Of those owners and developers who have already adopted AI in some form, the common uses are for driving operational efficiency (64%), energy efficiency (54%) and revenue optimization (53%)—all areas with a direct impact on profitability.
Untapped Opportunities in Design and Construction
Asked about their plans for 2026, hoteliers most commonly (61%) want to see AI play a larger role in construction planning (e.g. assisting with permitting and zoning) followed by revenue optimization (30%).
The Vital Role of Brands as AI Reshapes Operations As AI adoption accelerates and hotel operations grow more complex, owners and developers continue turning to brands as strategic partners to help vet, integrate and support best-in-class technology solutions. Nearly nine in ten hoteliers (89%) say working with a hotel brand is beneficial when it comes to incorporating AI into their business with more than a third (34%) deeming it essential.
Perceived Barriers Asked to cite the top three factors keeping them from adopting more AI, hoteliers most commonly cite data privacy and security concerns (46%), costs of investing in AI tools (42%) and difficulty integrating AI with legacy systems and technology (40%).
Not Yet Ready to Fully Let Go When it comes to AI making business decisions, hoteliers are mixed in their views of how much human oversight is required. Only two-in-five (40%) are comfortable with AI making operating decisions without human oversight while 57% require human oversight to be comfortable.
Beyond AI: Continued Optimism with Plans for Growth Despite ongoing economic shifts and other pressures, hoteliers are entering 2026 with continued confidence in both the short and long-term trajectory of the industry—echoing similar sentiments shared in Wyndham’s first Owner Trends Report last year. The vast majority (90%) say they’re optimistic about 2026 while an even higher number, 95%, are optimistic about the next five years.
Expansion Remains on the Agenda Nearly 8-in-10 hoteliers (79%) are planning to expand their portfolio over the next 5 years, a number virtually unchanged from last year’s report, while 97% say they are open to joining or switching brands if the right opportunity presents itself.
Loyalty as a Foundational Advantage Nearly two-thirds of hoteliers (65%) say a strong loyalty program is of great importance to their success, while top obstacles include operating costs, talent shortages and rising competition.
Investing in the Guest Experience When it comes to investing capital, nearly a quarter of hoteliers (24%) will be prioritizing increased staffing in 2026, while others plan to invest in property improvements (20%), sales and marketing improvements (20%), technology investments (19%) and enhanced amenities (17%)—suggesting that even amid economic uncertainty, owners continue to prioritize service and the guest experience alongside operational efficiency and marketing.
“This year’s report shows once again the overwhelming confidence hoteliers have in the long-term resiliency and proven ROI of our industry. The results also underscore improving market conditions, with 61% of hoteliers seeing easier financing and a near even split when it comes to interest in new construction versus conversion opportunities. Taken together, the findings point to a market where Wyndham’s scale, experience and platforms help create a real advantage, supporting owners’ growth decisions while driving value through every phase of the cycle.”
– Amit Sripathi, Chief Development Officer, Wyndham Hotels & Resorts
Embedding AI into The Wyndham Advantage As AI reshapes the hospitality landscape, Wyndham is helping set the pace, turning innovation into real, measurable results for franchisees. Through solutions like Wyndham Connect, the Company’s industry-leading guest engagement platform, and Wyndham Connect PLUS, an advanced version of the platform with expanded capabilities, hotels are embedding AI across nearly every stage of the guest journey—from automated messaging and mobile check-in to dynamic upsells, voice assistance and more. To date, more than 5,000 hotels have adopted Wyndham Connect, logging nearly 12 million guest interactions, with the average hotel on Wyndham Connect PLUS seeing nearly 200 bps improvement in direct voice conversion and 400 bps in overall guest satisfaction.
Beyond guest engagement, Wyndham continues to leverage both new and existing partnerships with leading technology providers—such as Google, Amazon and others—to strengthen hotel visibility across traditional digital channels as well as the rapidly evolving world of AI-powered search. In doing so, the company is helping franchisees stay ahead of shifting consumer behavior, with the goal of capturing demand wherever and however guests choose to book, both today and in the future.
Together, these efforts reinforce The Wyndham Advantage, Wyndham’s comprehensive franchisee value proposition uniting marketing, technology, global distribution, revenue management and operational support into a fully integrated ecosystem built around owner success. Fueled by more than $375 million in technology investments since 2018 and strengthened by Wyndham Rewards, the industry’s #1-rated hotel rewards program as named by readers of USA Today, it gives franchisees the scale, tools and confidence to help compete more effectively, innovate faster and build lasting long-term value in an increasingly complex hospitality marketplace.
Wyndham’s second annual Owner Trends Report is available for download here. For more information, including franchising opportunities, visit www.wyndhamdevelopment.com.
About Wyndham Hotels & Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with approximately 8,300 hotels across approximately 100 countries on six continents. Through its network of over 855,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers approximately 121 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
Survey Methodology
Managed by Wakefield Research, the Wyndham Survey was conducted among 325 Hotel Owners & Hotel Property Developers across multiple brands and companies, non-exclusive to Wyndham, with minimum seniority of VP+, in the United States, Canada, and the Caribbean, between November 24th and December 4th, 2025, using an email invitation and an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 6.2 percentage points for the total data, 6.9 percentage for the U.S., 9.8 for Canada, and 19.6 percentage points for the Caribbean, from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
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