PARSIPPANY, N.J. (September 17, 2024) – Super 8 by Wyndham owners looking to revitalize their guestrooms can now adopt the cutting-edge INNOV8TE 2.0 design package. The next iteration of the INNOV8TE program, developed in collaboration with experienced owners and top design experts, combines sleek, stylish upgrades with increased operational efficiency. Available across the U.S. and Canada, INNOV8TE 2.0 is a cost-effective upgrade that elevates the hotel experience, starting at just $1,850 per key*.
Making its debut amid the brand’s 50th anniversary, INNOV8TE 2.0 is designed with today’s travelers in mind, featuring refreshed color schemes, sleek furniture upgrades, crisp bedding, and durable flooring options all crafted to enhance the overall guest experience. With easy maintenance and straightforward installation, INNOV8TE 2.0 is a bold step forward for hotels looking to embrace the latest trends.
“As we celebrate our 50-year milestone, one thing’s clear: Super 8 is not slowing down. Our commitment to innovation has driven us to create INNOV8TE 2.0, which is more than just an upgrade—it’s a bold leap forward. By placing our owners at the center of everything we do, we’re elevating economy with a seamless, easy-to-implement design upgrade that streamlines hotel operations and helps drive success. With INNOV8TE, we’re not just keeping pace—we’re setting the standard.”
– Mike Mueller, President, Super 8 by Wyndham
Driving Innovation with Owners in Mind With accent pieces that bring the vibrancy of Super 8 to life, combined with sleek, easy-to-clean furniture, resilient flooring, and fresh, triple-sheeted bedding, INNOV8TE 2.0 offers a stylish upgrade to hotels.
Beyond aesthetics, the package delivers practical benefits by streamlining housekeeping for more efficient maintenance, using durable, long-lasting materials to cut replacement costs, and optimizing every inch of space to enhance room functionality. These combined improvements make it a game-changer for hotel operations. Upgraded features include:
Sleek and Efficient Case Goods: New lighter-colored finishes brighten the room and are designed to maximize every inch of space. Upgrades include a combo unit that integrates the refrigerator, microwave, TV, along with new bedside tables, all with an open-front design that helps prevent guests from leaving personal items behind and minimizes cleaning time. Additionally, furniture arrives fully assembled, helping owners bypass setup hassles for a smooth installation.
Vibrant Accents: For road warriors who love Super 8’s iconic colors, new accents like red desk lamps and seating, and bold yellow accents seamlessly incorporate these hues, infusing the space with vibrant energy. A fresh addition to the INNOV8TE design, a new 3-hook wall-mounted panel replaces traditional clothes racks with a space-efficient alternative.
Modern Window Treatments: Roller shades offer an easy-to-clean, simple-to-install, and durable solution that helps enhance energy efficiency by blocking excess sunlight. For those who prefer traditional drapes, a selection of new, modern patterns is available to complement the room decor.
Stylish Flooring Options: With easy installation and excellent resistance to stains, scratches, and everyday wear, LVT flooring combines durability with a sleek, sophisticated appearance. Owners who prefer carpeting will find the new versatile gray and charcoal designs both durable and well-suited for high foot traffic.
Sleek Seating: The lounge chair, a seating staple, is compact to maximize room space while mixing in a vibrant splash of red. Featuring durable vinyl upholstery, it blends comfort with easy maintenance.
Signature Black-And-White Headboard Art: A hallmark of the Super 8 room, the iconic headboard returns with a vibrant pop of yellow. Loved by both guests and owners, it features hyper-local artwork that offers a unique sense of place at every hotel. More than just stylish, it’s durability and easy cleaning, provide lasting quality with minimal upkeep.
Saving Owners Time and Money The beauty of INNOV8TE 2.0 lies in its flexibility, with owners able to opt for either a complete guestroom upgrade or gradual improvements, so they can update rooms at their own pace or all at once. Through Wyndham’s Manufacturer Direct program, owners can independently integrate INNOV8TE 2.0 into their hotels, benefiting from cost savings and the ability to select and install elements that best suit their hotel’s needs. For those who prefer a more traditional renovation route, Wyndham offers support through its Procurement Service Providers.
INNOV8TE 2.0 was first unveiled to owners at Wyndham’s Global Conference in Anaheim, California, in September 2023 and is now available. For additional details on the latest room designs, as well as franchising opportunities with Wyndham Hotels & Resorts, visit www.wyndhamdevelopment.com.
*INNOV8TE 2.0 king room configurations start at US$1,850 per key, not including freight, tax and installation.
ENDS
About Super 8 by Wyndham For five decades, Super 8® by Wyndham—one of the world’s largest economy hotel brands with more than 2,600 hotels globally—has served as a trusted and convenient companion on the road. Today, we’re on a mission to elevate economy, modernizing the brand for the next generation of traveler with redesigned rooms, fast, free Wi-Fi and a complimentary light breakfast. Learn more www.super8.com. Like us on Facebook and follow us on Instagram. For development opportunities, visit www.wyndhamdevelopment.com.
About Wyndham Hotels & Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of nearly 885,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers approximately 110 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit wyndhamhotels.com.
Innovative program, now available to all U.S. Days Inn, Ramada and Microtel franchisees,
helps hotels save tens of thousands of dollars compared to traditional renovation programs
PARSIPPANY, N.J., (April 11, 2023) – Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,100 hotels spanning more than 95 countries, today announced the expansion of its Manufacturer Direct program. First launched in 2022 for Days Inn® by Wyndham, the program—now available to Ramada® by Wyndham and Microtel® by Wyndham franchisees—helps hotels undergoing renovations save an average of 20 percent or more in cost versus traditional renovation programs.
Built on the pillars of driving greater transparency, value creation and owner engagement throughout the renovation process, Wyndham’s Manufacturer Direct program enables owners to take a hands-on approach to renovations, giving full line of sight into costs and lead times while unlocking substantial savings.
“We take an owner first approach to franchising, and our Manufacturer Direct program delivers on greater transparency and higher savings in the renovation process, particularly for franchisees who want to be more hands-on and don’t require the support and services of our more traditional offerings,” said David Kellam, vice president Design and Construction, Wyndham Hotels & Resorts. “By enabling hotels to order everything directly and serve as their own project manager, we’re helping them unlock substantial cost-savings—as much as $50,000 on a 90-room Days Inn renovation—all while delivering an updated, high-quality, modern guest experience that aligns with Wyndham brand standards.”
Franchisees opting to take advantage of Wyndham’s Manufacturer Direct program connect with pre-approved vendors so they can manage all aspects of their own renovation. By overseeing the process and fulfilling the role of a more traditional project manager, including placing orders, handling installations and tracking timelines, franchisees remove many of the elements that can drive up costs for renovations.
Elevated Designs, Transparent Savings Wyndham’s Manufacturer Direct program makes it easy for franchisees to adopt the latest brand designs while helping ensure compliance with Wyndham brand standards. Among the room packages currently available:
Days Inn by Wyndham – Dawn Helping Days Inn make every day brighter for its guests, the Dawn room design takes its inspiration from the sun featuring bright and airy rooms with signature, sun-centric art of local landscapes and attractions. Furniture and fixtures are light and modern, emphasize in-room connectivity and feature vibrant pops of yellow throughout. Franchisees interested in seeing how Dawn will look in one of their existing rooms can generate a preview by uploading a photo to Wyndham’s new AI-driven Hotel Room RestylerSM, available here. A full Dawn room package through Wyndham’s Manufacturer Direct program costs approximately $2,400 per key for all furniture, fixtures and soft goods, with packages available in single king and double queen configurations. Since launch, hundreds of hotels have taken advantage of the program, resulting in millions of dollars in renovations.
Ramada by Wyndham – Ruby Anchored by Ramada’s commitment to helping guest sample the world, the Ruby room design is a modern and elevated re-imagination of one of the world’s most globally recognized brands. Featuring sleek bedding, dark woods, and thoughtfully placed notes of red, rooms help to immerse guests in local culture through dramatic, regionally inspired art and other touches. A full Ruby room package through Wyndham’s Manufacturer Direct program costs approximately $2,600 per key and is available in single king and double queen configurations.
Microtel by Wyndham – Moda Showcasing Microtel’s modern yet minimalist aesthetic, the Moda room is designed to maximize space and efficiency while elevating the guest experience. Featuring stylish, space-conscious furnishings; crisp, modern bedding; and energizing hues of blue and yellow, rooms are a quiet and welcoming respite for travelers eager to escape the chaos of the day-to-day. A full Moda room package through Wyndham’s Manufacturer Direct program costs approximately $2,800 per key and is available in a double queen configuration.
“What I love about Wyndham’s Manufacturer Direct program is the control and transparency it gave me in overseeing my hotel’s renovation, and how easy it was to work with manufacturers” said Nilesh Patel, Days Inn by Wyndham FAC member and owner of the newly remodeled Days Inn by Wyndham in El Cajon, Calif. “Not only did it allow me to manage the project in the way that I knew was best for my business, but the savings I was able to realize freed up capital that I’m now able to deploy into other areas of my business. As an owner, that’s a huge win.”
Wyndham plans to expand its Manufacturer Direct program later this year, next welcoming AmericInn by Wyndham franchisees with additional brands slated to follow.
Tailored Solutions for Every Type of Owner In addition to offerings through its Manufacturer Direct program, Wyndham franchisees can still access more traditional renovation programs through its Procurement Service Providers (PSP). Doing so allows franchisees to customize their approach to renovations, ideal for those who are navigating complex renovations, juggling several projects or wanting to have a less active role in the process. PSPs allow franchisees complete control to customize their level of support and offer different levels of pricing. Service options may include placing orders and managing distribution, to assisting with layout and design, or even start to finish project management support overseeing every detail of a renovation from budget to timeline, design and everything in between.
“We recognize that no two hotel owners are the same and because of that, renovation needs, including third-party support and assistance, are going to vary from one hotel to the next,” added Kellam. “With the addition of our Manufacturer Direct program, Wyndham now has one of, if not the most, robust offerings for franchisees looking to renovate their hotels. What’s more, regardless of which path a franchisee chooses, they can rest easy knowing they’re getting high quality products that conform with their brand’s specific standards.”
For additional details on the latest room designs and brand prototypes, as well as franchising opportunities with Wyndham Hotels & Resorts, visit www.wyndhamdevelopment.com.
For additional images associated with this release, click here.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,100 hotels across over 95 countries on six continents. Through its network of approximately 843,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 24 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers more than 100 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com
Classic New Jersey landmark to renovate 296 guestrooms, event spaces and dining outlets;
$17 Million transformation to be completed for summer 2019
Above, an image of the new room design at Seaview, a Dolce Hotel, invoking cool, coastal blues inspired by the sea and featuring modern furnishings and amenities for guests.Click to Download
GALLOWAY, NJ (October 16, 2018): Seaview, a Dolce Hotel – part of the renowned meetings and events brand Dolce Hotels and Resorts by Wyndham – today announced plans for a transformational renovation updating its 296 guest rooms, event spaces and dining outlets with modern design inspired by the hotel’s celebrated Jersey Shore history.
The renovation comes on the heels of new ownership for the hotel, which was sold in August 2018 to Dr. Kiran Patel, Florida philanthropist and Wyndham partner on landmark hotels including the striking Wyndham Grand Clearwater Beach in Florida and prominent Dolce Cheyenne Mountain Resort in Colorado.
The $17 million renovation will include updates to all 296 guestrooms and suites; refreshed meeting spaces, lobby and public areas; renovations to the outdoor pool; and new dining options including a new original restaurant concept within the hotel’s famed Oval Room. To sustain the massive renovation, guest rooms and meeting spaces will be closed to visitors for the winter months, reopening starting in March 2019. The hotel’s golf course remains open.
“Seaview is a beloved icon of the Jersey Shore community with a rich local history shared by many guests who have spent generations vacationing here – and even team members who spend their entire careers, some of them across several generations of families, working with us at the resort,” said General Manager Bob Nelson. “This transformation is the dawn of a new era for Seaview and will provide our guests a modern east coast destination resort and, true to the Dolce brand, a harbor for inspired meetings and events – all while still embracing the past that shaped our celebrated story.”
Founded in 1914, the historic Seaview Hotel has hosted famed names such as Presidents Warren G. Harding and Dwight D. Eisenhower, The Rolling Stones, Bob Dylan and Grace Kelly – who in 1946, celebrated her sweet 16 party in the resort’s legendary Oval Room. This history inspires the hotel’s redesign, which includes a hint of art deco nostalgia – a playful nod to Atlantic City’s heyday – paired with cool, coastal blues and modern, comfortable furnishings.
The coastal motif carries into the hotel’s 27,000 sq. ft. of event space, which caters to a variety of social events with customizable menus and packages for weddings with both indoor and outdoor ceremony venues, bar and bat mitzvahs, family reunions and fundraisers.
As part of the Dolce brand, Seaview will also offer state-of-the-art meeting facilities across 21 meeting rooms designed specifically to stimulate productivity and creative thinking. The hotel offers Dolce’s signature Nourishment Hubs, rethinking the cliché afternoon coffee break with fresh, energizing refreshments throughout the day as well as its “Thoughtful Foods for Thoughtful Minds” program offering menus with wholesome ingredients and convenient, flexible options.
Meeting planners at Seaview, a Dolce Hotel, benefit from Wyndham’s go meet, a formal rewards program catering to both professional and casual meeting/event planners. Planners who are members of the Wyndham Rewards loyalty program can earn one point for every dollar spent on qualifying revenue, regardless of billing method, with no minimum spend requirement and no maximum point limit. On average, meeting planners earn 45,000 points per meeting—enough for three free nights at any of Wyndham’s hotels around the world.
Mere minutes from the excitement of Atlantic City yet quietly tucked away on 670 scenic acres along Reed’s Bay, Seaview, a Dolce Hotel, offers 296 well-appointed guest rooms and 27,000 square feet of meeting space in a pristine, retreat-like setting for both business and leisure travelers. And, with 36 holes of golf, indoor and outdoor pools, tennis courts, and a world-class spa, guests will discover inspiration beyond the boardroom. Convenient to the casinos and entertainment of Atlantic City while being only 45 minutes from Philadelphia, historic charm abounds at Seaview across a century of history and tradition merged with contemporary conveniences.
Inspirational environments foster big ideas. That’s the philosophy behind Dolce Hotels and Resorts® by Wyndham. A curated collection of unique destinations, Dolce redefines modern meetings using creative spaces, state-of-the-art technology, nourishing food and beverage programs and inspired activities. From Napa Valley to the French countryside of Chantilly, Dolce’s breathtaking locations provide the backdrop to incredible travel experiences, whether in a meeting or relaxing at its award-winning golf courses, rejuvenating spas and nearby world-famous wineries. Follow @dolcehotels on Facebook, Instagram and Twitter.
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company, with nearly 9,000 hotels across more than 80 countries on six continents. Through its network of more than 792,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in both the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel Inn & Suites®, La Quinta®, Wingate®, AmericInn®, Hawthorn Suites®, The Trademark Collection®, and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services, with more than 400 properties under management. The Company’s award-winning Wyndham Rewards loyalty program offers approximately 58 million enrolled members the opportunity to redeem points at thousands of hotels, condominiums and holiday homes globally. For more information, visit www.wyndhamhotels.com.
