PARSIPPANY, N.J. (October 6, 2025) – Wyndham Hotels & Resorts, the world’s largest hotel franchising company, today launched Dazzler Select by Wyndham, a new franchise offering designed for independent hoteliers in the economy lifestyle space.
An extension of its boutique-inspired Dazzler® by Wyndham brand, Dazzler Select empowers owners to preserve the individuality, branding, and character of their hotels while unlocking the benefits of Wyndham’s vast scale—including access to its award-winning Wyndham Rewards® loyalty program, global distribution, advanced technology, and dedicated sales and marketing support.
The debut comes at a time of significant opportunity. Per STR, there are more than 16,000 independently owned economy hotels in the U.S.—most of which are owned and operated at the local level. Collectively, these hotels are estimated to represent more than 70% of the segment, reinforcing the potential and need for offerings like Dazzler Select.
“Independent hoteliers have long been at the heart of experiential travel, yet unlike those in upscale and luxury, owners in the economy space have often had to go it alone—until now. Dazzler Select gives owners the freedom to preserve their hotel’s character while leveraging the scale, reach, and resources of the world’s largest hotel franchisor. It’s a game-changing opportunity for independents, delivered by the Company that knows these travelers best.”
– Geoff Ballotti, President and CEO, Wyndham Hotels & Resorts
Lifestyle Travel, Economy Roots The first Dazzler Select debuts today with the conversion of Magic Moment Resort & Kids Club in Kissimmee, Fla., an award-winning property known for its playful design, family-friendly amenities, and strong community spirit. The vision of entrepreneurs Ariel Tomat and Carina Radonich—now the newest member of Wyndham’s Women Own the Room program—Magic Moment has earned praise for blending creativity with comfort, making it a natural fit for Dazzler Select.
Beyond Magic Moment, Wyndham has signed two additional hotels and is in active discussions with more than 25 additional developers. Over the next five years, the company is targeting 50 additional openings—reflective of its focus on quality.
Lifestyle travel continues to be a key industry growth driver, especially among younger travelers such as millennials (1.8 billion globally) and Gen Z (2.5 billion globally), who continue to prioritize travel and experiences over material possessions. According to research by McKinsey, these groups together average nearly 5 trips per year, more than both Gen X and baby boomers, while devoting nearly a third of their income (29%) to such trips.
“What makes Magic Moment extraordinary is not just our rooms or our amenities—it’s the soul we put into every stay, every detail, every memory created for our guests. With Dazzler Select by Wyndham, we discovered the perfect partner: one that allows us to protect what we’ve built while giving us access to a world-class platform of support, reach, and innovation. This isn’t about changing who we are, it’s about amplifying our voice, expanding our possibilities, and showing that independent spirit and global strength can thrive together.”
– Carina Radonich, Co-Owner, Magic Moment Resort & Kids Club
Magic Moment Resort & Kids Club, a Dazzler Select Hotel, stands apart from other Kissimmee resorts by putting families at the heart of every stay. Recognized by TripAdvisor as the area’s #1 family-friendly hotel, the resort delights guests with immersive themed rooms, interactive play areas, and a one-of-a-kind Kids Club where little ones can enjoy supervised activities while parents relax. From décor to design, thoughtful touches and imaginative spaces spark creativity at every turn, creating experiences that blend comfort, convenience, and kid-focused fun—all just minutes from Orlando’s world-famous attractions.
OwnerFirst® by Design At its core, Dazzler Select is built on Wyndham’s OwnerFirst approach. With a flat monthly brand fee (covering traditional royalty and marketing fees), the offering lowers the barrier to entry for independent hotels looking to tap into the power of Wyndham while eliminating unpredictable costs and streamlining expenses. Prioritization of low-cost conversions also means owners avoid costly overhauls.
Building on that foundation, Dazzler Select also emphasizes simplicity in day-to-day operations. With a focus on quality—hotels must carry a 4.0 guest rating or higher—Dazzler Select requires only a limited set of high-impact standards: free Wi-Fi for Wyndham Rewards members, 24-hour water and coffee stations, one complimentary breakfast item per guest, and boutique-inspired design elements. The streamlined model helps owners manage costs while delivering the essentials travelers expect.
Once open, hotels benefit from access to the Company’s powerful Wyndham Rewards® loyalty program—ranked #1 by readers of USA TODAY—along with best-in-class technology like Wyndham Connect and Wyndham Gateway, plus dedicated sales, marketing, and operational support. Alongside Wyndham’s other offerings, Dazzler Select makes Wyndham the only major hotel company offering soft-brand solutions across virtually every chain scale—from economy to luxury.
“Independent owners in the economy lifestyle space have been overlooked for too long. With Dazzler Select, we’re giving them a brand tailored to their needs—simple, flexible, and built on Wyndham’s unmatched support and distribution. Our goal is straightforward: help owners succeed on their terms while giving travelers the boutique-inspired stays they crave.”
– Amit Sripathi, Chief Development Officer, Wyndham Hotels & Resorts
With the launch of Dazzler Select, Wyndham is setting a new standard for economy lifestyle hotels. To learn more, including franchising opportunities, visit WyndhamDevelopment.com.
# # #
Images associated with the above release may be downloaded here.
About Dazzler Select by Wyndham Dazzler Select is an extension of the boutique-inspired Dazzler by Wyndham brand, designed for independent economy lifestyle hotels. The concept enables owners to maintain their property’s unique character while tapping into Wyndham’s global scale, loyalty program, technology, and marketing support. Built for today’s lifestyle-minded traveler, Dazzler Select delivers boutique style, approachable rates, and the resources owners need to grow and succeed. Learn more at DazzlerHotels.com. For franchising opportunities, visit WyndhamDevelopment.com.
About Wyndham Hotels & Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with approximately 8,300 hotels across approximately 100 countries on six continents. Through its network of approximately 847,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers approximately 120 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
Forward Looking Statements This press release contains “forward-looking statements” within the meaning of the federal securities laws, including statements related to Wyndham’s current views and expectations with respect to the development and opening of new hotels in the U.S. Forward-looking statements are any statements other than statements of historical fact, including those that convey management’s expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as “will,” “expect,” “believe,” “plan,” “anticipate,” “predict,” “intend,” “goal,” “future,” “forward,” “remain,” “confident,” “outlook,” “guidance,” “target,” “objective,” “estimate,” “projection” and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures, which may impact decisions by consumers and businesses to use travel accommodations; global trade disputes, including with China; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham’s relationships with franchisees; the impact of war, terrorist activity, political instability or political strife, including the ongoing conflicts between Russia and Ukraine and conflicts in the Middle East, respectively; global or regional health crises or pandemics including the resulting impact on Wyndham’s business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; Wyndham’s ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to Wyndham’s ability to obtain financing and the terms of such financing, including access to liquidity and capital; and Wyndham’s ability to make or pay, plans for and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in Wyndham’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. These risks and uncertainties are not the only ones Wyndham may face and additional risks may arise or become material in the future. Wyndham undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.
Members can now earn up to 5 Wyndham Rewards points per dollar spent at participating U.S. restaurants plus a 1,000-point Welcome Bonus thanks to Dine Out with Wyndham Rewards
PARSIPPANY, N.J. (September 30, 2025) – Wyndham Rewards®, the award-winning loyalty program of Wyndham Hotels & Resorts, today unveiled Dine Out with Wyndham RewardsSM, a new way for members to earn points every time they eat out. Live now, the program lets members earn up to 5 points per dollar spent on qualified dine-in and takeout purchases at more than 20,000 restaurants across the U.S.
To celebrate the launch, now through the end of the year, Wyndham Rewards members who spend $25 and complete a review of their first dining experience within the first 30 days of sign up will receive 1,000 bonus points. (See here for welcome offer terms.)
“Dining is one of life’s everyday pleasures, and now it’s also one of the easiest ways for our members to get closer to their next getaway. From a quick coffee run to a night out with friends, Dine Out with Wyndham Rewards turns everyday meals into meaningful rewards—helping members earn free nights, access VIP experiences, and enjoy more of what they love.”
Getting started with Dine Out with Wyndham Rewards is simple. Members can sign up for free at dineout.wyndhamrewards.com, where they’ll then be asked to link a preferred credit or debit card. From there, members can browse thousands of participating local restaurants and bars, then dine in or order takeout as usual. When members pay with their linked card, they’ll automatically earn up to 5 Wyndham Rewards points for every dollar spent on qualifying purchases, including tax and tip.
Everyday Travel, More Rewarding The launch of Dine Out with Wyndham Rewards is the latest in a series of new offerings and benefits designed to make travel with Wyndham more rewarding. Earlier this summer, members gained access to Wyndham Rewards Experiences, unlocking the ability to redeem points for VIP concerts, sporting events, and exclusive activities while more recently, a new partnership between Wyndham and Grubhub brought on-demand dining to nearly 6,000 U.S. hotels, complete with six months of complimentary Grubhub+ membership benefits.
Dine Out with Wyndham Rewards is only available in the U.S. and requires a free membership with Wyndham Rewards to unlock benefits. To learn more, including full terms and conditions, visit dineout.wyndhamrewards.com.
ENDS
About Wyndham Rewards Part of Wyndham Hotels & Resorts (NYSE: WH), the world’s largest hotel franchising company, Wyndham Rewards is the #1 hotel rewards program as named by readers of USA TODAY. Members—approximately 120 million enrolled around the world—earn a guaranteed 1,000 points with every qualified stay and can redeem for free nights starting at just 7,500 points. With more than 60,000 hotels, vacation club resorts and vacation rentals globally, no other hotel rewards program is more generous or offers members more places to stay. Join for free at WyndhamRewards.com.
About Rewards Network
Rewards Network is a leading provider of marketing and financing solutions that helps restaurants attract and retain customers through powerful rewards programs. The company powers some of the largest dining rewards programs in the United States, connecting restaurants with millions of engaged diners through partnerships with many of the largest consumer brands in travel, consumer apps, and financial services. Rewards Network’s unique platform combines data-driven marketing, enterprise quality analytics, customer insights, and flexible funding solutions to help restaurants grow their business. For more information, visit RewardsNetwork.com.
Limited edition fried clam soap is a sudsy, retro surprise; available at
select hotels for a brief time and for purchase online starting October 3
PARSIPPANY, N.J. (September 16, 2025) – Get ready to lather up with nostalgia. In celebration of 100 years of retro roadside family fun, Howard Johnson® is bringing back one of its most legendary menu items—the fried clam strip—but not in the way you think. Introducing HoJo’s Original Fried Clam Soap, a sudsy tribute to a dish as iconic as the brand’s unforgettable orange roofs, available today at select Howard Johnson hotels across the U.S. and for purchase online later this month.
Designed to look just like the crispy classics that helped put HoJo on the map, these limited-edition soaps are anything but fishy, thanks to infusions of lemon, sea salt and yes, just a hint of butter—an homage to the butter soaked rolls the strips were once served with.
“Howard Johnson is a brand woven into America’s cultural fabric and beloved by millions for generations. As we celebrate 100 years, our limited-edition fried clam soap is a fun, nostalgic tribute to the brand’s storied past and a playful nod to the retro-modern, family-friendly spirit that continues defining our hotels today.”
– Marissa Yoss, Head of Marketing, Howard Johnson by Wyndham
How to Get Yours For the next three weeks, guests staying at one of five participating HoJo hotels across the U.S. can request a complimentary box of soap at the front desk by mentioning the code words “fried clams” upon check-in. Up to ten boxes will be available per hotel, each distributed on a first-come, first-served basis. Hotel reservation must have been made prior to Sept. 16. A full list of participating locations—from Anaheim, Calif. to Ocala, Fla.—is available here.
Can’t make it to a hotel but still want to get your hands on this one-of-a-kind collector’s item? Starting at noon ET on Friday, October 3, soaps will also be available for purchase at HoJo.com for $19.25 each before tax, a nod to the brand’s founding. Fans must act fast, as only 100 boxes are available. Free shipping included. Limit one per household. U.S. residents only. Learn more at HoJo.com/100.
“For the last 100 years, the HoJo brand has been synonymous with family road trips, celebrations, and everyday moments turned into lifelong memories. It’s a testament to the legacy of our founder, Howard Deering Johnson, and a powerful reminder that the most meaningful journeys are the ones we share with others.”
– Anthony Pizzuto, Brand Leader, Howard Johnson by Wyndham
A Legacy of Hospitality The Howard Johnson story began in 1925, when Howard Deering Johnson, a young entrepreneur running an apothecary in Quincy, Mass., noticed customers flocking to the soda fountain inside his shop. From that small counter, Johnson expanded into roadside stands, full-service restaurants, and eventually the iconic, orange-roofed hotels that made the brand a staple of American travel.
A century later, that roadside Americana legacy lives on, particularly in today’s HoJo hotels, where retro-modern guestrooms blend nostalgia with modern comfort. Bold pops of orange, sleek vinyl headboards, and crisp white linens set the scene, while playful details—like a marshmallow-shaped mirror and custom artwork inspired by the iconic gate lodge roofline—add a wink of whimsy. It’s the classic HoJo experience, thoughtfully reimagined for today’s traveler. Learn more at HoJo.com.
# # #
About Howard Johnson by Wyndham For over a century, Howard Johnson (HoJo) has been part of America’s travel story—welcoming generations with its iconic orange roofs, friendly service, and family-friendly spirit. Today, the brand—one of 25 of under Wyndham Hotels & Resorts (NYSE: WH)—continues that proud legacy with retro-modern inspired guestrooms, thoughtful amenities, and a playful spirit that blends nostalgia with contemporary comfort. Book your next stay at HoJo.com or visit WyndhamDevelopment.com for franchising opportunities. You can also like and follow the brand on Facebook and Instagram.
Wyndham Rewards Earner® Card retains ranking as Best Hotel Credit Card
PARSIPPANY, N.J. (August 11, 2025) – For the eighth year in a row, Wyndham Rewards®, the world’s most generous hotel rewards program spanning more than 60,000 hotels, vacation club resorts and vacation rentals worldwide, has been voted the #1 hotel loyalty program by readers of USA TODAY. The Wyndham Rewards Earner® Card was also named Best Hotel Credit Card for the seventh consecutive year.
Part of USA TODAY’s 10Best Readers’ Choice Awards, where nominees are curated by a panel of travel industry experts and winners are selected by popular vote, the wins are just the latest in a growing list of accolades for Wyndham Rewards. Earlier this year, NerdWallet named Wyndham Rewards the industry’s most valuable hotel rewards program—offering close to $12 back in rewards for every $100 spent—while for more than a decade, U.S. News & World Report has named it one their top rewards programs, noting the breadth of the Wyndham’s redemption portfolio and the speed and ease of earning a free night.
“Year after year, travelers recognize Wyndham Rewards for what it is: a program built to deliver unmatched value, ease, and reach. Whether it’s a family road trip, a last-minute business stay, or a long-awaited getaway, we’re proud to be the program making everyday travel more rewarding. Congratulations to our team members, to our franchisees and to our partners—without you and your teams, honors like these simply wouldn’t be possible.”
– Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts
The Most Generous Hotel Rewards Program With approximately 120 million enrolled members globally, Wyndham Rewards continues to stand out in a crowded loyalty landscape by keeping things refreshingly straightforward. Members earn a minimum 1,000 points with every qualified stay, while three simple free night redemption tiers, starting at just 7,500 points per night, help ensure rewards aren’t only easy to earn, but easy to use.
But it doesn’t stop with free nights. Wyndham Rewards also offers the industry’s most accessible levels of status—kicking in after just five nights of stays—and continues to add new partners and program features, making membership even more rewarding. For example, the recently introduced Wyndham Rewards Experiences lets members use their points to bid on one-of-a-kind events—like VIP access to the sold-out Vans Warped Tour—while Wyndham Rewards Travel Bundles makes it easy to earn and redeem points across hotel stays, flights, cruises, rental cars, and a wide variety of tours and activities.
Credit Cards Built for Road Warriors Wyndham Rewards gets even better with its lineup of co-branded credit cards, issued in partnership with Barclays: the Wyndham Rewards Earner® Card, Earner Plus® Card, and the Earner Business® Card—the first card from Wyndham created specifically with small business owners in mind.
Built to help maximize points earned on the road as well through everyday purchases, the award-winning cards offer up to 8x points on gas and stays at Wyndham hotels, up to 5x points on marketing, advertising, and utility purchases (Earner Business only) and up to 4x points on dining and groceries. What’s more, cardholders also enjoy a range of travel-friendly perks—like automatic elite status, anniversary bonuses, and no foreign transaction fees.
For a limited time, new cardholders can earn up to 90,000 points, enough for up to 12 free nights, when they apply and meet the qualifying spend requirements. (See here for full details, including terms and conditions.)
About Wyndham Rewards Part of Wyndham Hotels & Resorts (NYSE: WH), the world’s largest hotel franchising company, Wyndham Rewards is the #1 hotel rewards program as named by readers USA Today. Program members—approximately 120 million enrolled around the world—earn a guaranteed 1,000 points with every qualified stay and can redeem for free nights starting at just 7,500 points. With more than 60,000 hotels, vacation club resorts and vacation rentals globally, no other hotel rewards program is more generous or offers members more places to stay. Join for free at WyndhamRewards.com.
One million Wyndham Rewards points being given away every day as fan-favorites like Club Wyndham Beach and the Wyndham Rewards Earner Card Lounge make their much-anticipated return to Sedgefield
GREENSBORO, N.C. (Jul. 31, 2025) – Ever dreamed of turning your love of golf into a Wyndham Rewards million-point windfall? This week’s Wyndham Championship, which tees off today at historic Sedgefield Country Club, might just be your shot.
Widely recognized for being among the PGA TOUR’s most fan-friendly events of the year and the grand finale to the regular season—this year’s tournament celebrates Big Golf. Bigger Fun. We’re talking one million Wyndham Rewards points being given away every day, beach vibes on the fairway, and so much vacation energy you’ll be asking, “when’s my next getaway?”
“For us, the Wyndham Championship isn’t just about hosting unforgettable, edge-of your seat, championship golf. It’s about giving fans an experience they’ll never forget, one meant to inspire drink-in-hand, toes-in-the-sand, ‘I want to go there now’ wanderlust. Because that’s what Wyndham Rewards is—more than 60,000 hotels, vacation club resorts and vacation rentals around the globe ready to help travelers live their bucket list. No other hotel rewards program is more generous or offers members more places to redeem.”
– Mike Shiwdin, GVP of Loyalty, Wyndham Rewards
Vacation Vibes Broadcasting nationally today through Sunday on Golf Channel and CBS, this year’s tournament once again transports fans to a tropical, vacation-themed oasis. New this year is The Sandbar—a shaded fan-friendly retreat featuring live sand sculpting—which joins returning favorites like Club Wyndham Beach, the Wyndham Rewards Earner Card Lounge, Margaritaville at the Wyndham, and the USO Patriots Outpost presented by Truist and Armed Forces Vacation Club.
But that’s not all. Wyndham Rewards is also giving fans a chance to live out their vacation dreams, giving away one million Wyndham Rewards points to one lucky winner for each day of tournament play for a total of four million points now through Sunday. Fans can enter at WyndhamRewards.com. (See here for official rules.)
What can you get with one million points? How about a month-long stay at a luxury, all-inclusive resort like the TRS Coral Costa Mujeres, a Registry Collection Hotel? Or perhaps you’d rather book the ultimate family reunion, putting you and your loved ones up for a week across four two-bedroom, two bath condos at Club Wyndham Park City—each overlooking the snowcapped mountains of Utah? With Wyndham Rewards, the choice is yours.
Wyndham Championship Fore! Good
Creating positive impact in the community is a hallmark of the Wyndham Championship and Wyndham Championship Fore! Good, the tournament’s signature philanthropic platform, allows the tournament to give back to worthy causes in central North Carolina and beyond.
Earlier this week, Wyndham Rewards joined the tournament and others in donating $250,000 to First Tee – Central Carolina, while also donating a combined $100,000 to the tournament’s four backpack charities: Backpack Beginnings, Forsyth Backpacks, Out of the Garden Project and United Way of Greater High Point. Helping feed children in and around central North Carolina, backpacks are packed with nutritionally-sound meals, which families take home every weekend. Just $5 can feed one child for a weekend while $150 can feed a child for an entire school year.
In addition to cash donations, Thursday through Sunday, should a PGA TOUR player make a hole-in-one on the par-3 16th hole, Wyndham Rewards will award one million points to the player and donate an additional one million points to be shared among the four charities.
Endless Travel Options, One Award-Winning Rewards Program
Proud title sponsor of the Wyndham Championship, Wyndham Rewards is the blue thread tying together some of the world’s largest and most well-known travel companies and brands: Wyndham Hotels & Resorts, the world’s largest hotel franchising company and Club Wyndham, the flagship vacation ownership brand of Travel + Leisure Co.
Consistently recognized as the #1 hotel rewards program by USA TODAY, travelers know that Where There’s a Wyndham, There’s a Waysm. Members earn a guaranteed 1,000 points with every qualified stay and can redeem points towards free nights at more than 60,000 hotels, vacation club resorts and vacation rentals around the world or a host of other rewards like tours, activities, gift cards, shopping and more.
The Wyndham Championship runs through Sunday, Aug. 3. Teachers, first responders and members of the military are invited to attend for free along with a guest after submitting proper registration. Wyndham Rewards Earner Cardmembers receive special on-site perks including 25% off tickets, concessions, and merchandise; free parking; and exclusive access to the Wyndham Rewards Earner Card Lounge. To learn more about the Wyndham Championship, purchase tickets or register for free tickets, visit www.wyndhamchampionship.com.
1NO PURCHASE NECESSARY. Internet access & valid email address required. Sweepstakes begins July 31, 2025 @ 12:00:00 a.m. ET and ends August 3, 2025 @ 11:59:59 p.m. ET. Open only to legal U.S. residents 18+ or age of majority in their jurisdiction of residence. Free Wyndham Rewards account required to claim prize. Void where prohibited. See Official Rules at https://www.wyndhamrewards.com/championship for entry, prizes, odds of winning and full details. Sponsor: Wyndham Hotel Group, LLC , Parsippany, NJ 07054. PGA TOUR Enterprises, LLC and the Wyndham Championship tournament are not sponsors or administrators of the Sweepstakes.
# # #
About Wyndham Rewards Proud title sponsor of the Wyndham Championship, Wyndham Rewards® is the blue thread tying together some of the world’s largest and most well-known travel companies and brands: Wyndham Hotels & Resorts, the world’s largest hotel franchising company and Club Wyndham®, the flagship vacation ownership brand of Travel + Leisure Co. Recognized as the #1 hotel rewards program by USA Today, members—approximately 120 million enrolled around the world—earn a guaranteed 1,000 points with every qualified stay and can redeem for free nights starting at just 7,500 points. With more than 60,000 hotels, vacation club resorts and vacation rentals globally, no other hotel rewards program is more generous or offers more places to stay. Join for free at WyndhamRewards.com.
About the Wyndham Championship
Contested annually on the Donald Ross-designed golf course at Sedgefield Country Club in Greensboro, N.C., the Wyndham Championship was founded in 1938 and is the seventh-oldest event on the PGA TOUR, excluding the Majors. As the last tournament of the regular season, it sets the 70-player field for the FedExCup Playoffs. The tournament thanks title sponsor Wyndham Rewards and presenting sponsor Truist for their continued support. Additional tournament information is available at WyndhamChampionship.com and the tournament’s social media channels (@WyndhamChamp) on Facebook, X, Instagram and LinkedIn pages.
Company Raises Full-Year 2025 EPS Outlook
Grows Development Pipeline by 5% and System Size by 4%
PARSIPPANY, N.J. (July 23, 2025) – Wyndham Hotels & Resorts (NYSE: WH) today announced results for the three months ended June 30, 2025. Highlights include:
System-wide rooms grew 4% year-over-year.
Awarded 229 development contracts globally, an increase of 40% year-over-year.
Development pipeline grew 1% sequentially and 5% year-over-year to a record 255,000 rooms.
Ancillary revenues increased 19% compared to second quarter 2024 and 13% on a year-to date basis.
Diluted earnings per share increased 6% year-over-year to $13; adjusted diluted EPS grew 18% to $1.33, or 11% on a comparable basis.
Net income increased 1% year-over-year to $87 million; adjusted net income increased 13% to $103 million, or 7% on a comparable basis.
Adjusted EBITDA increased 10% year-over-year to $195 million, or 5% on a comparable basis.
Returned $109 million to shareholders through $77 million of share repurchases and quarterly cash dividends of $0.41 per share.
“We delivered another solid quarter growing our global system by 4%, expanding our development pipeline by 5%, increasing our ancillary revenues by 19%, and continuing to execute our strategy focused on higher FeePAR segments and markets, which is driving growth in both domestic and international royalty rates,” said Geoff Ballotti, president and chief executive officer. “Record first-half openings and a 40% second quarter increase in new contracts awarded reflect strong developer confidence in Wyndham’s powerful, owner-first value proposition. Amid a softer domestic RevPAR environment, we grew comparable adjusted EBITDA by 5% and comparable adjusted EPS by 11%. We also returned nearly $110 million to shareholders this quarter — continuing to demonstrate the value-creating power of our highly cash-generative, resilient asset-light business model. With consistent development, royalty rate, and ancillary fee growth, we remain very confident in our ability to create long-term value for our shareholders, franchisees, and team members through the enduring appeal of our iconic brands.”
Revised International Reporting Basis As part of a recent operational review, the Company identified violations of its Super 8 master license agreement in China and issued a notice of default to the master licensee. Given the operational challenges of obtaining accurate information from this master licensee and the uncertain outcome of the compliance process, beginning this quarter, the Company has revised its reporting methodology to exclude the impact of all rooms (approximately 67,300 rooms as of March 31, 2025) under this master license agreement from its reported system size, RevPAR and royalty rate, and corresponding growth metrics. The Company’s financial results will continue to reflect fees due from the Super 8 master licensee in China, which contributed less than $3 million to the Company’s full-year 2024 consolidated adjusted EBITDA.
To provide further context, the following table reflects the impact on the Company’s global growth metrics as a result of the exclusion of its Super 8 master license agreement in China:
The Company’s global system grew 4% including 3% growth in the higher RevPAR midscale and above segments in the U.S. and 5% growth in the higher RevPAR EMEA and Latin America regions.
On June 30, 2025, the Company’s pipeline consisted of approximately 2,150 hotels and 255,000 rooms, representing another record-high level and a 5% year-over-year increase. Key highlights include:
Awarded 229 new contracts, an increase of 40% year-over-year.
6% pipeline growth in the U.S. and 4% growth internationally
Approximately 70% of the pipeline is in the midscale and above segments, which grew 5% year-over-year
Approximately 17% of the pipeline is in the extended stay segment
Approximately 58% of the pipeline is international
Approximately 76% of the pipeline is new construction and approximately 35% of these projects have broken ground
RevPAR
Second quarter global RevPAR decreased 3% in constant currency compared to 2024, reflecting a 4% decline in the U.S. and 1% growth internationally.
In the U.S., second quarter results included approximately 150 basis points of unfavorable impacts from the timing of the Easter holiday and the 2024 solar eclipse. Excluding these impacts, the Company’s U.S. RevPAR declined approximately 2.3% year-over-year, driven by softer demand, partially offset by a modest increase in pricing.
Internationally, RevPAR results were driven by continued pricing power, offset by a decline in occupancy. The Company continued to see strong performance in its EMEA and Latin America regions, with year-over-year growth of 7% and 18%, respectively, reflecting robust pricing power in both regions. The Company’s Canada region grew RevPAR by 7% reflecting increased room nights from Canadian guests. In China, RevPAR decreased 8% year-over-year reflecting a decline in occupancy and continued pricing pressure.
Second Quarter Operating Results The comparability of the Company’s second quarter results is impacted by marketing fund variability. The Company’s reported results and comparable-basis results (adjusted to neutralize these impacts) are presented below to enhance transparency and provide a better understanding of the results of the Company’s ongoing operations.
Fee-related and other revenues grew 8% to $397 million compared to $366 million in second quarter 2024, which reflects a 19% increase in ancillary revenues, higher royalties and franchise fees, as well as higher pass-through revenues due to the Company’s global franchisee conference in May.
The Company generated net income of $87 million, a 1% increase compared to second quarter 2024, as higher adjusted EBITDA and lower transaction-related expenses were partially offset by the absence of a benefit in connection with the reversal of a spin-off related matter, higher restructuring costs, and increased interest expense. Adjusted net income grew 13% to $103 million compared to $91 million in second quarter 2024.
Adjusted EBITDA grew 10% to $195 million compared to $178million in second quarter 2024. This increase included an $8 million favorable impact from marketing fund variability, excluding which adjusted EBITDA grew 5% on a comparable basis, primarily reflecting increased ancillary revenues, as well as higher royalties and franchise fees, partially offset by higher operating expenses primarily related to growth in the Company’s credit card program and the absence of a benefit from insurance recoveries.
Diluted earnings per share increased 6% to $13 compared to $1.07 in second quarter 2024. This increase primarily reflects the benefit of a lower share count due to share repurchase activity.
Adjusted diluted EPS grew 18% to $1.33 compared to $1.13 in second quarter 2024. This increase included a favorable impact of $0.07 per share related to marketing fund variability (after estimated taxes). On a comparable basis, adjusted diluted EPS increased approximately 11% year-over-year, reflecting comparable adjusted EBITDA growth, the benefit of share repurchase activity and lower depreciation and amortization, partially offset by higher interest expense.
During second quarter 2025, the Company’s marketing fund revenues exceeded expenses by $3 million; while in second quarter 2024, the Company’s marketing fund expenses exceeded revenues by $5 million, resulting in $8 million of marketing fund variability.
Full reconciliations of GAAP results to the Company’s non-GAAP adjusted measures for all reported periods appear in the tables to this press release.
Balance Sheet and Liquidity The Company generated $70 million of net cash provided by operating activities and $88 million of adjusted free cash flow in second quarter 2025. The Company ended the quarter with a cash balance of $50 million and approximately $580 million in total liquidity.
The Company’s net debt leverage ratio was 3.5 times at June 30, 2025, the midpoint of the Company’s 3 to 4 times stated target range and in line with expectations.
Share Repurchases and Dividends During the second quarter, the Company repurchased approximately 923,000 shares of its common stock for $77 million.
The Company paid common stock dividends of $32 million, or $0.41 per share, during the second quarter 2025.
Full-Year 2025 Outlook The Company is increasing its adjusted diluted EPS outlook to reflect the impact of second quarter share repurchase activity and increasing the low-end of its year-over-year rooms growth outlook by 40 basis points to reflect the removal of the dilutive impact from its Super 8 master licensee in China.
The Company continues to expect marketing fund revenues to approximate expenses during full-year 2025 though seasonality of spend will affect the quarterly comparisons throughout the year.
More detailed projections are available in Table 8 of this press release. The Company is providing certain financial metrics only on a non-GAAP basis because, without unreasonable efforts, it is unable to predict with reasonable certainty the occurrence or amount of all of the adjustments or other potential adjustments that may arise in the future during the forward-looking period, which can be dependent on future events that may not be reliably predicted. Based on past reported results, where one or more of these items have been applicable, such excluded items could be material, individually or in the aggregate, to the reported results.
Conference Call Information Wyndham Hotels will hold a conference call with investors to discuss the Company’s results and outlook on Thursday, July 24, 2025 at 8:30 a.m. ET. Listeners can access the webcast live through the Company’s website at https://investor.wyndhamhotels.com. The conference call may also be accessed by dialing 800 343-4136 and providing the passcode “Wyndham”. Listeners are urged to call at least five minutes prior to the scheduled start time. An archive of this webcast will be available on the website beginning at noon ET on July 24, 2025. A telephone replay will be available for approximately ten days beginning at noon ET on July 24, 2025 at 800 723-8184.
Presentation of Financial Information Financial information discussed in this press release includes non-GAAP measures, which include or exclude certain items. These non-GAAP measures differ from reported GAAP results and are intended to illustrate what management believes are relevant period-over-period comparisons and are helpful to investors as an additional tool for further understanding and assessing the Company’s ongoing operating performance. The Company uses these measures internally to assess its operating performance, both absolutely and in comparison to other companies, and to make day to day operating decisions, including in the evaluation of selected compensation decisions. Exclusion of items in the Company’s non-GAAP presentation should not be considered an inference that these items are unusual, infrequent or non-recurring. Full reconciliations of GAAP results to the comparable non-GAAP measures for the reported periods appear in the financial tables section of this press release.
About Wyndham Hotels & Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with approximately 8,300 hotels across approximately 100 countries on six continents. Through its network of approximately 847,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers approximately 120 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit https://investor.wyndhamhotels.com. The Company may use its website and social media channels as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD. Disclosures of this nature will be included on the Company’s website in the Investors section, which can currently be accessed at https://investor.wyndhamhotels.com or on the Company’s social media channels, including the Company’s LinkedIn account which can currently be accessed at https://www.linkedin.com/company/wyndhamhotels. Accordingly, investors should monitor this section of the Company’s website and the Company’s social media channels in addition to following the Company’s press releases, filings submitted with the Securities and Exchange Commission and any public conference calls or webcasts.
Forward-Looking Statements This press release contains “forward-looking statements” within the meaning of the federal securities laws, including statements related to Wyndham’s current views and expectations with respect to its future performance and operations, including revenues, earnings, cash flow and other financial and operating measures, share repurchases and dividends and restructuring charges. Forward-looking statements are any statements other than statements of historical fact, including those that convey management’s expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as “will,” “expect,” “believe,” “plan,” “anticipate,” “predict,” “intend,” “goal,” “future,” “forward,” “remain,” “confident,” “outlook,” “guidance,” “target,” “objective,” “estimate,” “projection” and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures, which may impact decisions by consumers and businesses to use travel accommodations; global trade disputes, including with China; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham’s relationships with franchisees; the impact of war, terrorist activity, political instability or political strife, including the ongoing conflicts between Russia and Ukraine and conflicts in the Middle East, respectively; global or regional health crises or pandemics including the resulting impact on Wyndham’s business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; Wyndham’s ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to Wyndham’s ability to obtain financing and the terms of such financing, including access to liquidity and capital; and Wyndham’s ability to make or pay, plans for and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in Wyndham’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. These risks and uncertainties are not the only ones Wyndham may face and additional risks may arise or become material in the future. Wyndham undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.
Hotel team members and guests can now enjoy six complimentary months of Grubhub+, unlocking $0 delivery fees on eligible orders and other exclusive perks when ordering food, groceries and everyday essentials
PARSIPPANY, N.J. and CHICAGO (July 17, 2025) – Wyndham hotel team members and guests can now get everything from tacos to toothpaste delivered right to their doorstep—all with $0 delivery fees and other perks—thanks to a new partnership between Wyndham Hotels & Resorts and leading online and mobile food-ordering and delivery platform, Grubhub.
Available now across Wyndham’s entire U.S. portfolio—nearly 6,000 hotels spanning 20 brands—ordering is as simple as opening the Grubhub app while on-site at a participating hotel or simply scanning one of the Grubhub QR codes featured on hotel marketing materials (where available).
Once connected, team members and guests are taken through a branded digital experience allowing them to activate a complimentary six-month Grubhub+ membership, which unlocks $0 delivery on eligible orders, lower service fees and a 5% credit back on pickup orders.
“Travel should be enjoyable, not stressful—and that’s exactly what Grubhub helps deliver. Whether it’s a late-night craving, forgotten essentials, or a last-minute need like a phone charger, anyone at one of our hotels can now get what they need, when they need it. With the added perks of Grubhub+, convenience and comfort are just a few taps away.”
“Wyndham has one of the largest footprints of any major hotel company in the U.S. Together, we’re elevating the on-property experience, delivering seamless convenience for not only the the hundreds of thousands of guests that walk through their doors every year, but also the tens of thousands of hotel team members who make those hotel stays possible.”
– Rob DelaCruz, VP and General Manager, Campus and Hospitality, Grubhub
Wyndham brands include well-known household names like Days Inn® by Wyndham, Super 8® by Wyndham and La Quinta® by Wyndham, among others. The company’s rewards program, Wyndham Rewards®, is ranked #1 in the industry by readers of USA Today, seven years running.
Complimentary Grubhub+ membership requires a Grubhub account to activate. No credit card is required to opt-in and membership will not auto-renew. Offer available for a limited time only for qualifying hotel team members and guests at participating Wyndham Hotel & Resorts properties. Additional fees (including service fees) still apply on orders. For more details and terms, visit grubhub.com/plus.
# # #
About Grubhub Grubhub is a leading U.S. ordering and delivery marketplace dedicated to connecting customers with their favorite local restaurants, merchants and convenience retailers. Grubhub elevates online ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience. Part of Wonder Group, Grubhub features over 400,000 merchants in more than 4,000 U.S. cities.
About Wyndham Hotels & Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 907,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers over 115 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
“Where There’s a Wyndham, There’s a Way” unites Company’s global
portfolio of brands with its top-rated rewards program, Wyndham Rewards
PARSIPPANY, N.J. (June 11, 2025) – Wyndham Hotels & Resorts is tapping into the power of simplicity and scale this summer with an all-new ad campaign, Where There’s a Wyndham, There’s a Way. Rooted in themes of accessibility, convenience, and authenticity, the campaign positions Wyndham as a trusted travel partner while uniting its 25 brands and top-rated rewards program under a single, cohesive voice and tagline—a first for the Company.
Created in partnership with Havas New York and produced by Annex 88, Where There’s a Wyndham, There’s a Way is more than just a clever phrase—it’s a narrative that taps into the emotion and spontaneity of real-world travel. Whether it’s an ambitious aunt racing across three states in one weekend to make milestone family events or a beach-bound couple chasing sunsets and savings, the campaign reinforces that Wyndham has your back, wherever you may be headed this summer, with approximately 9,300 hotels across 25 brands.
“This campaign is more than a new tagline, it celebrates what Wyndham does best: making hotel travel possible for all. From road trips and family reunions to beach getaways and golf escapes, we want travelers looking to Wyndham, knowing that no matter the destination, no matter the budget: Where There’s a Wyndham, There’s a Way.”
“Where There’s a Wyndham, There’s a Way is a super flexible platform that allows us to tell a variety of stories that will ring true for our everyday travelers. Whether you’re interested in using your Wyndham Rewards points earned from business travel for a much-needed personal trip or being able to retain your “World’s Greatest Aunt” status by being there for your nieces and nephews, there’s no shortage of relatable travel situations we can message.”
– Dan Lucey, Co-CEO and Chief Creative Officer, Havas New York
A Hero Spot Grounded in Real-Life Wyndham’s newest campaign kicks off with a 30-second hero spot titled “World’s Greatest Aunt,” showcasing a determined woman crisscrossing states to attend three family events—all with help from Wyndham’s extensive hotel portfolio and loyalty perks. It’s a funny, heartfelt ode to the everyday heroics of travelers and a microcosm of the broader campaign message.
The spot leans into grounded storytelling and humor while reflecting the range of Wyndham’s customer base. The execution also strikes a balance between aspiration and realism, avoiding over-polished travel tropes in favor of something more familiar and attainable.
A Media Strategy as Wide-Ranging as Wyndham True to its 360-degree ambition, the campaign spans broadcast, connected TV, social media, digital video, display, audio, and out-of-home. Custom content partnerships and mid-summer experiential activations will further extend the campaign’s reach and relevance, particularly at key travel planning moments.
The campaign is also supported by smart data targeting, ensuring creative is tailored to travelers’ preferences—from quick weekend getaways to longer road trips. It’s all in service of positioning Wyndham not just as a collection of brands, but as a trusted travel partner.
Building Brand Love, Driving Bookings Further unifying the campaign is messaging connecting to Wyndham Rewards®, Wyndham’s award-winning loyalty program, ranked #1 by both USA Today and U.S. News & World Report, and the benefits of the program. For example, the hero spot, “World’s Greatest Aunt,” focuses on the character’s emotional journey and demonstrates how Wyndham Rewards plays a crucial role in helping her get there. Whether it’s a planned free night’s stay or points that make an impromptu detour possible, the spot illustrates how the program offers real, usable benefits that support meaningful travel—be it planned or spontaneous.
Wyndham Rewards has more than 115 million enrolled members globally and is consistently recognized for being more generous and offering more places to redeem—over 60,000 hotels, vacation club resorts and vacation rentals globally—than any other major hotel rewards program. To learn more, or join for free, visit WyndhamRewards.com.
# # #
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 907,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers over 115 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
From beach escapes to foodie hotspots, dynamic duos will explore top destinations and turn their trip into share-worthy content as official Days Inn-siders
PARSIPPANY, N.J., (June 3, 2025) – Missing your bestie? Nearly 40% of adults say their closest friends live in another state—and let’s face it, even the strongest bonds need more than DMs and video chats to stay close. That’s where Days Inn comes in. Just in time for National Best Friends Day, the hotel brand known for spreading sunshine is launching a nationwide search to reunite five pairs of long-distance best friends as its newest brand ambassadors.
With hotels in buzz-worthy destinations coast to coast—designed for every kind of vibe – five dynamic duos will claim the title of official “Days Inn-siders.” Their mission? Spend a weekend together spotlighting the best a destination has to offer for the brand’s social media channels. In return for awesome content, each pair will receive a $10,000 payday, plus accommodations, flights and daily travel stipend.
“In a world where group chats fade and schedules collide, Days Inn is making sure one thing stays strong – closeness. With destinations that offer everything from laid-back beach escapes to vibrant city adventures, our hotels create space for best friends to share the kind of moments that stick – and that’s exactly what our Days Inn-siders will help bring to life.”
– John Henderson, VP, Brand Operations, Days Inn by Wyndham
The Mission: Guaranteed Closeness Each duo, working together, will document their ultimate “days out” experience – from must-eat bites to must-snap sights – all just steps away from their hotel door. And because no two friendships are the same, each getaway will be designed with a different kind of duo in mind, helping show other travelers that wherever you’re headed, the best days out, call for a Days Inn. Whether it’s a mother-daughter pair on the hunt for the best beaches or college roommates turned long-distance friends seeking adrenaline-pumping adventures, Days Inn will work with each to craft a trip that caters to their personalities and passions.
Among the types of duos Days Inn is searching for:
Nature Nomads – From misty mornings in the Pacific Northwest, stargazing in Sedona and red rock sunsets in the Southwest, these besties feel most alive on the trail.
Taste Makers – These besties plan their trips around flavor and flair – whether it’s uncovering the best deep-dish in Chicago, food truck feasts in Austin or simply café-hopping in Portland.
Adrenaline Junkies – Whether it’s roller coasters in Orlando, zip-lining through the Smokies, or ATVing across the Utah dessert, these besties are all in for speed, heights and heart-racing fun.
Wave Watchers – From sunrise surf sessions in Santa Monica to boardwalk strolls in Ocean City, MD, these besties are all about salt air and sandy toes.
Culture Cravers – Live music in Nashville, museums in D.C., art walks in Santa Fe – these besties travel for soul, story and self-expression.
The Responsibilities:
Able to travel for two nights between August – December 2025 (dates and destination will be coordinated with the Days Inn team).
Create original “Days Inn-sider” content (video + photo) highlighting must do experiences for the brands social media channels.
Inspire others to stop waiting and start reuniting through authentic storytelling.
Represent the Days Inn spirit like a pro – rooted in fun, adventure and warmth.
The Perks:
$10,000 cash payday ($5,000 per bestie).
Shared Days Inn hotel room for two guests for two nights.
Travel stipend ($2,000 per pair) for airfare, ground transportation, and meals.
Wyndham Rewards® DIAMOND level membership.
A suitcase full of Days Inn swag.
A real-life reunion with your favorite person.
The Qualifications:
Creative and social media-savvy duo—18 years or older.
Social -savvy: you know your way around a photo dump, reel or TikTok.
Legal resident of U.S., District of Columbia, Guam or Puerto Rico with a valid form of government-issued ID (e.g., U.S. passport or state-issued ID).
Must be fluent in both written and spoken English.
Telephone number and email address for both individuals in the pair.
Social media profiles of both participants.
One written essay OR short video describing a) what a dream ‘days out’ reunion would look like and b) why they’re the perfect pair to bring the Days Inn-sider experience to life.
Days Inn will evaluate applicants’ photography and storytelling skills before selecting the winning pairs. Entries must come in the form of one (1) application per pair. For more information and official contest rules visit www.daysinn.com/besties.
About Days Inn by Wyndham With over 1,500 locations in over 20 countries, Days Inn by Wyndham is one of the largest, most well-recognized hotel brands in the world. Welcoming guests with a warm smile and an inviting room, most locations offer complimentary light breakfast; swimming pool or fitness center; and more. Whether it’s small town or downtown, a trip with family or a getaway with friends, count on Days Inn by Wyndham for a great stay paired with a little extra sunshine along the way. Seize The Days and book your next stay at www.daysinn.com. You can also like and follow us on Facebook, Instagram, and YouTube. For development opportunities, visit www.wyndhamdevelopment.com.
About Wyndham Hotels & Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 907,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers over 115 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
Hotel owners and property developers remain confident in industry’s resiliency despite a news cycle dominated by tariffs, inflation, interest rates and more
PARSIPPANY, N.J. (June 2, 2025) – Wyndham Hotels & Resorts today unveiled its first-annual Hotel Owner Trends Report. A multi-month effort spanning two industry-wide surveys of hundreds of hotel owners and property developers, the findings paint a picture of an industry that, despite the tumultuous news cycle, remains confident in its resilience and long-term growth prospects.
“There’s a lot of noise in the marketplace right now and yet, more than 90% of hotel owners and developers are optimistic about what the next five years hold for them. That’s because they know that in hospitality, they’re playing the long game. Case in point: While most admit to having concerns over current economic volatility, four-out-of-five say they still plan to expand their portfolios over the next five years.”
– Amit Sripathi, Chief Development Officer, Wyndham Hotels & Resorts
Brands Matter Highlighting the critical role brands play in hotel ownership, virtually all surveyed (98%) said they’re currently open to exploring new branded offerings—underscoring the value brands bring to the table versus operating as an independent. Further, most (55%) are interested in traditional or hard brands while just under half (45%) are seeking soft brand opportunities.
Here’s what owners and developers are also looking for:
Support and Leadership Access Ranking the top two factors owners and developers look for when choosing which brand to join, support from industry experts tops the list (including marketing, revenue management and operational expertise), followed by access to executive leadership.
A Strong Loyalty Program
More than 80% of hotel owners and developers say a strong loyalty program is very important or critical to a hotel’s success, with nearly two-thirds (62%) of those open to joining a brand or switching brands citing it as a top five factor they consider.
A Robust Array of Brand Offerings When looking at expansion, interest spans virtually all segments. Just over a third (39%) have lifestyle and boutique hotels in their sights, while a similar number (36%) are looking at midscale and upper-midscale. The same is true for economy (35%).
Capitalizing on Extended-Stay Extended-stay hotels continue to be front and center for hotel owners and developers. Buoyed by historically high demand and developer ROI, nearly all surveyed (96%) see opportunity in extended-stay, highlighting it as an investment with great potential.
Here’s what else owners and developers are saying about extended-stay:
The Model Matters Operating in extended-stay means operating in a way that’s different from traditional brands. Nearly three-out-of-five surveyed (59%) recognize this, a highlight that embracing the unique operating model of extended-stay is critical to success.
All Eyes on Infrastructure With historic multi-year infrastructure spend on the rise, 100% of respondents said they anticipate an increase in new business over the next five years (including those outside of the extended-stay segment) as a result of the many projects these investments are funding.
Cross-Sell and Upsell are Key Both in extended-stay and beyond, when it comes to driving increased revenue, more than 80% of hotel owners and property developers say cross-sell and upsell opportunities are key, describing them as either critical or very important to their hotel’s success.
Fueling the Future with Technology When choosing a brand, the majority of owners and developers list access to best-in-class technology as one of their top five factors. What’s more, one-in-five (20%) say investing in technology is how they plan to differentiate their hotel from the competition.
Here’s what owners and developers are also saying about technology:
Investing in Tomorrow’s Traveler Recognizing the role technology plays in delivering a great guest experience, nearly two-thirds (61%) of hotel owners have already invested in, or are considering investing in, things like streaming, digital room keys and self-service kiosks. Meanwhile, nearly half (46%) have done or are considering the same when it comes to EV charging stations.
Harnessing the Power of AI Over 90% of hotel owners are already leveraging AI in some capacity. Notably, more than 70% are deploying the technology to support operations while more than 60% are using it for guest-facing services.
An Interconnected Guest Experience When it comes to guest messaging platforms, one-in-three hotels (33%) are already utilizing this technology, with nearly another third (30%) looking to invest in or increase their investment in it. The same is true for mobile tipping: a third of those surveyed (33%) say they already offer mobile tipping, with nearly another third (30%) expecting to invest or increase their investment in it.
“The message from today’s hotel owners and property developers is clear: it’s not just about growing their portfolios, it’s about growing their portfolios with the right brands and the right partners. They also want the best. The best technology, the best rewards program, the best support. The good news? That’s exactly what Wyndham offers, and its why our franchisee retention rate has grown to nearly 96%, including our economy brands, which are among the highest in the industry.”
– Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts
Proven Resilience Over the last twenty-five years, select-service hotels, like those owned and operated by most Wyndham franchisees, have repeatedly proven their resilience in weathering challenging environments. From 2000 to 2023, U.S. select-service RevPAR grew at a 2.6% CAGR, and during some of the most historic economic events on record, Wyndham’s select-service hotels have consistently outperformed STR’s upscale and above segments. In 2001, following the attacks of 9/11, they outperformed by 300 basis points. In 2008, in the wake of the global financial crisis, they outperformed by 500 basis points. And most recently, in 2020, amid the backdrop of the global pandemic, they outperformed by 2,500 basis points. These results are not coincidental and reflect the tested, long-term value proposition of Wyndham’s select-service brands.
The Wyndham Advantage As the world’s largest hotel franchisor, Wyndham takes an OwnerFirstTM approach to franchising, prioritizing the needs of hotel owners and their success. From unprecedented access to Company leaders, to launching new brands designed to take advantage of the extended-stay boom (ECHO Suites® Extended Stay by Wyndham and WaterWalk Extended Stay by Wyndham) to investing nearly $350 million in best-in-class technology since going public in 2018, Wyndham—through the Wyndham Advantage—is making moves that not only help owners succeed today, but also help set them up to innovate and grow their business in the future.
A white paper detailing the findings of Wyndham’s first-annual Hotel Owner Trends Report is slated to be available for download later this month. To sign-up for early access, click here. For more information on franchising opportunities, visit www.wyndhamdevelopment.com.
###
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 907,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers over 115 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.
Survey Methodology Managed by Wakefield Research, the Wyndham Survey was conducted among 325 Hotel Owners & Hotel Property Developers, with minimum seniority of VP+, in the United States, Canada, and the Caribbean, between February 4th and February 12th, 2025, using an email invitation and an online survey. A follow-up survey was conducted between May 16th and May 27th, 2025, with another 325 Hotel Owners & Hotel Property Developers, using similar methods. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in both studies, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 6.2 percentage points for the total data, 6.9 percentage for the U.S., 9.8 percentage points for Canada, and 19.6 percentage points for the Caribbean, from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
Click Here to Close Modal
Contact Us
We value your interest in Wyndham & Resorts and welcome your comments and questions.
