Exclusive Development Agreement strengthens Wyndham’s relationship with longtime franchisee while capitalising on countries’ booming tourism trends

LONDON (24 April 2025) – Wyndham Hotels & Resorts, the world’s largest hotel franchising company with 25 global brands and approximately 9,300 hotels, has signed an exclusive development agreement with Soliteight Hotel Projects SA to introduce its Super 8® by Wyndham brand to the Iberian market in Spain and Portugal. Under the agreement, Soliteight, a leading hotel development and investment firm and existing Wyndham franchisee, will develop and open 40 Super 8 hotels over the next ten years, filling a crucial gap in the region’s hospitality landscape.

Super 8, a globally recognised and leading economy brand known for its hospitality, trusted quality and great value, will cater to the increasing number of budget-conscious travelers in Spain and Portugal. The initiative comes as both countries experience record-breaking tourism growth, along with rising demand for reliable, high-quality economy accommodations. Wyndham currently operates 14 Super 8 hotels across EMEA, including locations in Germany, The UK, and Saudia Arabia.

The first hotel will open in Leiria, Portugal in Q4 2027 with additional locations to be developed in prime spots across Tier 1 and Tier 2 cities including key travel hubs like airports, busy retail areas, and along popular transportation routes in smaller cities. Many of the hotels will be new construction using smart modular designed for efficiency and sustainability, staying true to the Super 8 brand’s renowned commitment to quality.


“Bringing Super 8 to Spain and Portugal is a strategic move to make quality, affordable travel more accessible. Southern Europe has a growing demand for reliable, budget-friendly accommodations and our collaboration with Soliteight allows us to meet that need. By introducing a trusted brand in key destinations, we ensure travellers can enjoy great value without sacrificing quality. We’re looking forward to bringing Super 8’s signature blend of affordability, modern comfort and sustainability to these vibrant markets.”

– Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts



Addressing Market Needs
The launch of Super 8 by Wyndham in Spain and Portugal is driven by booming tourism, shifting travel trends, and a growing demand for quality, affordable accommodations. In 2024, Spain welcomed a record 94 million international visitors, while Portugal also saw significant tourism growth. Spain’s strong economic performance, with a 3.2% GDP increase that same year, is further fueling domestic and business travel, particularly in secondary cities and emerging markets. As travellers seek options beyond basic budget stays and increasingly expensive mid-range hotels, Super 8 by Wyndham is perfectly positioned to fill this gap, offering reliable, high-quality, and affordable lodging.


Spain and Portugal continue to lag other European markets in branded economy hotels, with a 10% gap in budget brand penetration, despite a 142% surge in RevPAR since 2019. We are delighted to partner with Wyndham as the exclusive developer for Super 8 in Iberia, addressing the need for well-branded economy hotels that offer comfort, consistency, and value for both international and domestic travellers.”

– Rui Alpalhão, Chief Executive, Soliteight


The Wyndham Advantage
Wyndham franchisees throughout the EMEA region benefit from the Wyndham Advantage – a combination of world-class marketing, distribution and other resources designed to put owners on the path to success. Inclusive of nearly $350 million in innovative technology investments over the past six years, owners have access to best-in-class technology from industry-leading providers, including next-gen property management systems, as well as a growing member base of approximately 114 million enrolled Wyndham Rewards members who make up more than a third of all check-ins globally.

To learn more, including franchising opportunities, visit whrdevelopmentemea.com.

Images associated with the above release can be downloaded here.

ENDS

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with approximately 9,300 hotels across over 95 countries on six continents.  Through its network of approximately 903,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry.  The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®.  The Company’s award-winning Wyndham Rewards loyalty program offers approximately 114 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

About Soliteight
Soliteight is a Portugal-based hotel development company that specializes in delivering high-quality hospitality projects in partnership with renowned international brands. Founded as a joint venture between FundBox Holdings, a prominent Portuguese private equity firm, and Estoril 8023, a hotel management company led by experienced entrepreneurs Luiz Godinho Lopes and Pedro Mendes Leal, Soliteight focuses on asset-light investment models and long-term lease agreements. The company leverages both institutional investment expertise and deep industry knowledge to develop hotels that adhere to global standards while ensuring sustainable returns for its stakeholders.

Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the federal securities laws, including statements related to Wyndham’s current views and expectations with respect to growth and anticipated travel demands in the EMEA region. Forward-looking statements are any statements other than statements of historical fact, including those that convey management’s expectations as to the future based on plans, estimates and projections at the time Wyndham makes the statements and may be identified by words such as “will,” “expect,” “believe,” “plan,” “anticipate,” “predict,” “intend,” “goal,” “future,” “forward,” “remain,” “confident,” “outlook,” “guidance,” “target,” “objective,” “estimate,” “projection” and similar words or expressions, including the negative version of such words and expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Wyndham to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising business; Wyndham’s relationships with franchisees; the impact of war, terrorist activity, political instability or political strife, including the ongoing conflicts between Russia and Ukraine and conflicts in the Middle East, respectively; global or regional health crises or pandemics including the resulting impact on Wyndham’s business, operations, financial results, cash flows and liquidity, as well as the impact on its franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; Wyndham’s ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to Wyndham’s ability to obtain financing and the terms of such financing, including access to liquidity and capital; and Wyndham’s ability to make or pay, plans for and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in Wyndham’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. These risks and uncertainties are not the only ones Wyndham may face and additional risks may arise or become material in the future. Wyndham undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.

Starting at $1,850 per key*, INNOV8TE 2.0 sets a new standard in economy room design, helping boost guest satisfaction and maximize owner savings

PARSIPPANY, N.J. (September 17, 2024) – Super 8 by Wyndham owners looking to revitalize their guestrooms can now adopt the cutting-edge INNOV8TE 2.0 design package. The next iteration of the INNOV8TE program, developed in collaboration with experienced owners and top design experts, combines sleek, stylish upgrades with increased operational efficiency. Available across the U.S. and Canada, INNOV8TE 2.0 is a cost-effective upgrade that elevates the hotel experience, starting at just $1,850 per key*.

Making its debut amid the brand’s 50th anniversary, INNOV8TE 2.0 is designed with today’s travelers in mind, featuring refreshed color schemes, sleek furniture upgrades, crisp bedding, and durable flooring options all crafted to enhance the overall guest experience. With easy maintenance and straightforward installation, INNOV8TE 2.0 is a bold step forward for hotels looking to embrace the latest trends.


“As we celebrate our 50-year milestone, one thing’s clear: Super 8 is not slowing down. Our commitment to innovation has driven us to create INNOV8TE 2.0, which is more than just an upgrade—it’s a bold leap forward. By placing our owners at the center of everything we do, we’re elevating economy with a seamless, easy-to-implement design upgrade that streamlines hotel operations and helps drive success. With INNOV8TE, we’re not just keeping pace—we’re setting the standard.”

– Mike Mueller, President, Super 8 by Wyndham


Driving Innovation with Owners in Mind
With accent pieces that bring the vibrancy of Super 8 to life, combined with sleek, easy-to-clean furniture, resilient flooring, and fresh, triple-sheeted bedding, INNOV8TE 2.0 offers a stylish upgrade to hotels.

Beyond aesthetics, the package delivers practical benefits by streamlining housekeeping for more efficient maintenance, using durable, long-lasting materials to cut replacement costs, and optimizing every inch of space to enhance room functionality. These combined improvements make it a game-changer for hotel operations. Upgraded features include:

  • Sleek and Efficient Case Goods: New lighter-colored finishes brighten the room and are designed to maximize every inch of space. Upgrades include a combo unit that integrates the refrigerator, microwave, TV, along with new bedside tables, all with an open-front design that helps prevent guests from leaving personal items behind and minimizes cleaning time. Additionally, furniture arrives fully assembled, helping owners bypass setup hassles for a smooth installation.
  • Vibrant Accents: For road warriors who love Super 8’s iconic colors, new accents like red desk lamps and seating, and bold yellow accents seamlessly incorporate these hues, infusing the space with vibrant energy. A fresh addition to the INNOV8TE design, a new 3-hook wall-mounted panel replaces traditional clothes racks with a space-efficient alternative.
  • Modern Window Treatments: Roller shades offer an easy-to-clean, simple-to-install, and durable solution that helps enhance energy efficiency by blocking excess sunlight. For those who prefer traditional drapes, a selection of new, modern patterns is available to complement the room decor.
  • Stylish Flooring Options: With easy installation and excellent resistance to stains, scratches, and everyday wear, LVT flooring combines durability with a sleek, sophisticated appearance. Owners who prefer carpeting will find the new versatile gray and charcoal designs both durable and well-suited for high foot traffic.
  • Sleek Seating: The lounge chair, a seating staple, is compact to maximize room space while mixing in a vibrant splash of red. Featuring durable vinyl upholstery, it blends comfort with easy maintenance.
  • Signature Black-And-White Headboard Art: A hallmark of the Super 8 room, the iconic headboard returns with a vibrant pop of yellow. Loved by both guests and owners, it features hyper-local artwork that offers a unique sense of place at every hotel. More than just stylish, it’s durability and easy cleaning, provide lasting quality with minimal upkeep.

Saving Owners Time and Money
The beauty of INNOV8TE 2.0 lies in its flexibility, with owners able to opt for either a complete guestroom upgrade or gradual improvements, so they can update rooms at their own pace or all at once. Through Wyndham’s Manufacturer Direct program, owners can independently integrate INNOV8TE 2.0 into their hotels, benefiting from cost savings and the ability to select and install elements that best suit their hotel’s needs. For those who prefer a more traditional renovation route, Wyndham offers support through its Procurement Service Providers.

INNOV8TE 2.0 was first unveiled to owners at Wyndham’s Global Conference in Anaheim, California, in September 2023 and is now available. For additional details on the latest room designs, as well as franchising opportunities with Wyndham Hotels & Resorts, visit www.wyndhamdevelopment.com.

*INNOV8TE 2.0 king room configurations start at US$1,850 per key, not including freight, tax and installation.

ENDS

About Super 8 by Wyndham
For five decades, Super 8® by Wyndham—one of the world’s largest economy hotel brands with more than 2,600 hotels globally—has served as a trusted and convenient companion on the road. Today, we’re on a mission to elevate economy, modernizing the brand for the next generation of traveler with redesigned rooms, fast, free Wi-Fi and a complimentary light breakfast. Learn more www.super8.com. Like us on Facebook and follow us on Instagram. For development opportunities, visit www.wyndhamdevelopment.com.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of nearly 885,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers approximately 110 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit wyndhamhotels.com.

Looking fresh: America’s trusted roadside brand celebrates 50 years and a modern makeover with historically low room rates—available at hundreds of hotels for a limited time

PARSIPPANY, N.J. (July 29, 2024) – Dial-up internet, landlines, and VHS tapes—some things are best left in the past. But with age, some things only get better. At 50 years young, Super 8—America’s trusted roadside hotel brand—has never looked or felt better and to celebrate, the brand is giving guests a chance to book a room this summer at the same rate it charged in 1974: $8.88 a night plus tax. Act fast though – only 888 nights are available at the reduced rate.


“Remember when eight bucks could get you something special? Super 8 sure does! This milestone isn’t about looking back but celebrating how far we’ve come: from a single hotel in Aberdeen, South Dakota to one of the world’s largest hotel brands with over 2,600 locations worldwide. And while our yearly odometer may read 50—continued investment by our franchisees means our hotels don’t look or feel it.”

– Mike Mueller, President, Super 8 by Wyndham


Turning Back the Clock
Back in 1974, a gallon of gas cost just fifty-three cents, a bag of beef jerky was a buck, and a night at the original Super 8 in Aberdeen, South Dakota a cool $8.88. The inaugural room rate – a nod to the number eight in its name – symbolized the start of the brand’s groundbreaking mission to make comfortable, budget-friendly accommodations accessible to all.

Say goodbye to grandpa’s boxy dresser and grandma’s floral bedspreads because, at 50 years young, Super 8 is more vibrant than ever. Following a massive, $140+ million brand overhaul by franchisees just a few years ago, rooms today feature sleek furniture, stylish bedding and a host of modern amenities, all built around the brand’s signature offering—one-of-a-kind headboards featuring larger-than-life, bed-to-ceiling, hyper-local black and white art reflective of each hotel and its unique destination.

$8.88? That’s Super!
While costs have changed since the 70s, a great stay is forever timeless, especially at Super 8. For a limited time, the brand will bring back its historic $8.88 room rate. Here’s how to get yours:

  • Starting August 8, 2024, at 8:00 AM ET, 888 room nights will be available for sale at a rate of $8.88 each, plus tax, exclusively at super8.com/throwback.
  • Sales will be fulfilled in the form of 15,000 Wyndham Rewards points – good for at least one free night at hundreds of Super 8 hotels and points are redeemable for a minimum of 18 months after purchase. Limit of one purchase of 15,000 points per person and available on a first-come, first-served basis while supplies last.
  • You must be a Wyndham Rewards member and provide your membership number at the time of purchase. Travelers are strongly encouraged to join prior to attempting to purchase so they can have their member number on hand. Join for free at wyndhamrewards.com/join.
  • Upon successfully purchasing, points will be credited to your Wyndham Rewards account within three business days.

To score a Super 8 throwback rate, travelers must be 18 years of age and a resident of the U.S. and Canada. For more information, including official rules as well as full terms and conditions, visit www.super8.com/throwback.

About Super 8 by Wyndham
For five decades, Super 8® by Wyndham—one of the world’s largest economy hotel brands with more than 2,600 hotels globally—has served as a trusted and convenient companion on the road. Today, we’re on a mission to elevate economy, modernizing the brand for the next generation of traveler with redesigned rooms, fast, free Wi-Fi and a complimentary light breakfast. Learn more www.super8.com. Like us on Facebook and follow us on Instagram. For development opportunities, visit www.wyndhamdevelopment.com.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of nearly 885,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers approximately 110 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit wyndhamhotels.com.

America’s trusted roadside brand embarks on an epic eight-city road trip while helping some of its most loyal guests—truck drivers—get road ready for the journey ahead

PARSIPPANY, N.J. (August 8, 2023) – The open road never looked so good. Super 8® by Wyndham, the economy hotel brand known for being travelers’ trusted companion on the road, today kicked-off a year-long celebration for its upcoming 50th anniversary with a pop-up salon in the brand’s home state of South Dakota. Nearly 50 years young and sporting a more than $140 million brand refresh, the activation is the start of an epic eight-city road trip across the Midwest as Super 8 looks to help some of its most rugged and loyal guests—truck drivers—get a fresh new look for the journey ahead.

“We’ve come a long way since opening our doors in 1974, and while we’ll soon turn 50, our hotels, many of which have undergone head-to-toe room renovations these last several years, certainly don’t look or feel it,” said Mike Mueller, president, Super 8 by Wyndham. “Inspired by our own modern makeover, now we want to help our guests look and feel as good as we do, and we’re starting with some of our favorite, most rugged road warriors out there—the heroes of our highways—truckers.”

Helping highway long haulers find their new look is entrepreneur and hairstylist to the stars, Kim Kimble, who is also known for her recent work on HBO’s hit series Euphoria. A third-generation hair stylist, Kimble started her career as a shampoo girl at her family’s salon in Los Angeles before rising up the ranks as a trailblazer in the beauty industry.

“I love transforming people to feel their best. When I can help someone gain confidence or a little extra pep in their step, it’s like I’m making the world a little brighter, said Kimble. “We all know truckers work ferociously day in and day out to keep America moving and for that, they deserve to be lifted up and celebrated. That’s why I’m so excited to team up with Super 8 on this initiative, doling out fresh new looks for some of its best guests.”

Hitting the Road in Style
Since first opening its doors in Aberdeen, S.D. in 1974, Super 8 has served as a home-away from home for millions, especially truckers, who spend an average of 300 days a year on the road. Following today’s event, the brand is taking its pop-up salon on the road—hitting seven additional Super 8 hotels over the next seven days, where it will work with local stylists to serve up fresh, new looks for hotel staff, guests and the public. Consults, cuts and styles will be available on a first come, first serve basis from 9 a.m. to 2 p.m. daily with the first hour at each stop reserved exclusively for hotel staff and guests. More details on the events can be found at www.super8.com/makeover. Stops include:

A Modern Stay for Modern Travelers
With more than 1,400 convenient locations across the U.S., Super 8 by Wyndham makes it easy for travelers to answer the call of the open road—all while staying in style and comfort. Gone are the days of grandma’s floral bedspreads and in their place, fully redesigned rooms with updated bedding and curtains, a refreshed color palette, sleek finishings, modern amenities and signature black and white photo headboards. Each headboard is hyper-localized, and emits a contemporary, postcard-feel while depicting iconic landmarks and landscapes specific to each hotel.

Guests can get up to 15% off the Best Available Rate at participating Super 8 hotels when they book and pay for their stay at least seven days in advance. Full details, including terms and conditions are available at www.Super8.com. For more information on Super 8’s eight-day road trip, including details on how to participate, visit http://www.super8.com/makeover.

About Super 8 by Wyndham
For nearly five decades, Super 8® by Wyndham—one of the world’s largest economy hotel brands with more than 2,600 hotels globally—has served as a trusted and convenient companion on the road. Today, we’re on a mission to elevate economy, modernizing the brand for the next generation of traveler with redesigned rooms, fast, free Wi-Fi and a complimentary light breakfast. Learn more www.super8.com. Like us on Facebook and follow us on Instagram. For development opportunities, visit www.wyndhamdevelopment.com.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,100 hotels across over 95 countries on six continents. Through its network of approximately 852,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 24 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards® loyalty program offers over 103 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

Super 8, the stylish economy brand known for its roadside hotels, expanding global footprint with upcoming opening of Super 8 by Wyndham Chester East

LONDON, (July 10, 2023) – Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,100 hotels spanning more than 95 countries and Roadchef, one of the UK’s leading motorway service area operators welcoming 52 million visitors each year, today announced the upcoming opening of Super 8 by Wyndham Chester East, the brand’s first entry in the UK.

For nearly 50 years, Super 8 by Wyndham has been recognised as a trusted companion to roadside travellers. With nearly 2,700 hotels around the world—including the U.S., China, Dominican Republic, Indonesia, Germany, UAE, Saudi Arabia and soon in the UK—Super 8 is known for elevating the economy hotel experience, offering sleek accommodations and friendly service at an affordable price.

Expected to open this month following an extensive refurbishment project, the 41-room hotel is conveniently located just off the M56 motorway, serving road travellers around the Cheshire, Greater Manchester and North Wales areas of the UK. The refurbishment is part of a larger multi-million investment by Roadchef as it looks to upgrade its roadside hotels across the UK to better meet the needs of guests now and in the future.

Dimitris Manikis, President Europe, Middle East, Eurasia and Africa at Wyndham Hotels & Resorts said: “Today’s travellers want a quality experience but at an affordable price, which is exactly what Super 8 by Wyndham offers. It’s a brand that’s all about embracing the journey, helping guests rest up, refuel and tackle the open road ahead. For that reason, Roadchef—a company known for leveraging innovation placing convenience and comfort at the heart of their business—is the perfect partner to help us bring Super 8 by Wyndham to the UK.”

Dan Sutton, Head of Hotels at Roadchef, commented: “Our long-term vision is to transform the way people experience road travel and roadside hotels. Business and leisure travellers alike seek convenience, comfort, and affordability, and we believe hoteliers need to cater to these modern-day guests and their evolving expectations. Launching Super 8 by Wyndham in the UK is a step towards elevating and revolutionising the roadside hotel experience and we are proud to be a part of this transformation and continue to invest in delighting our guests.”

Convenience and Comfort for Every Guest
Super 8 by Wyndham Chester East is expected to open this month following a major refurbishment project, which kicked off earlier this year. Influenced by the look and feel of new Super 8 hotels throughout North America and Europe with sleek furnishings and signature artwork, Roadchef conducted research on UK travellers’ preferences, which influenced the hotel’s design. Among the findings, respondents highlighted a strong desire for enhanced convenience, greater choice and flexibility of experience as well as a growing need for well-considered electric vehicle charging options to suit an overnight stay rather than a short high-powered ‘top up’ whilst mid-journey.

Super 8 by Wyndham Chester East will offer a variety of room types designed with comfort and noise-reduction in-mind, providing guests with a home-away-from-home experience. The hotel will offer a mix of contemporary rooms to easily suit families, groups, couples or individuals, as well as two-bedroom accommodations with lounge areas and king bedrooms, in addition to standard double, twin and king guest rooms. The hotel will also provide the latest in-room tech, a stylish bar and restaurant, as well as on-site EV charging facilities, allowing guests to charge their vehicles overnight at an inclusive, affordable price. Whether for a short stay, a business trip or weekend away with friends, Super 8 by Wyndham Chester East will be a reliable roadside companion to suit any traveller’s needs.

In line with both Roadchef’s and Wyndham’s commitments to protecting the environment, Super 8 by Wyndham Chester East will participate in the Wyndham Green Certification programme, Wyndham’s five-level certification framework and brand standard that helps hotels to improve their energy efficiency, reduce emissions, conserve water, and reduce waste whilst also helping owners’ bottom lines.

Super 8 by Wyndham Chester East is part of Wyndham Hotels & Resorts’ portfolio of over 65 hotels across the UK, all of which participate in Wyndham Rewards®, the award-winning hotel rewards programme offering approximately 101 million enrolled members the opportunity to redeem points at more than 50,000 hotels, vacation club resorts and vacation rentals around the world.

For more information about Super 8 by Wyndham Chester East visit www.roadchef.com/brands/super-8 or for more information regarding the Super 8 brand globally, visit www.super8.com. For additional details on franchising opportunities, visit www.whrdevelopmentemea.com.

About Super 8 by Wyndham
For more than four decades, Super 8® by Wyndham—one of the world’s largest economy hotel brands with nearly 2,700 hotels globally—has served as a trusted and convenient companion on the road. Today, we’re on a mission to elevate economy, modernizing the brand for the next generation of traveller with redesigned rooms and fast, free Wi-Fi. Learn more www.super8.com. Like us on Facebook and follow us on Instagram. See you on the Road.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,100 hotels across over 95 countries on six continents.  Through its network of approximately 845,000 rooms appealing to the everyday traveller, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry.  The Company operates a portfolio of 24 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®.  The Company’s award-winning Wyndham Rewards loyalty programme offers approximately 101 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

About Roadchef
Roadchef is one of the UK’s leading motorway and trunk road service area operators. With 30 locations across the nation, including 17 hotels within a longstanding partnership with Wyndham Hotels & Resorts. Roadchef aims to provide a restful and relaxing environment for over 52 million visitors to its motorway service areas each year, employing over 3,000 people across its locations and boasting an outstanding employee retention record.

In 2023, it achieved Platinum level of the Investors in People (IIP) accreditation – the highest accolade that can be achieved against the Investors in People Standard, held by just 6% of the 50,000 IIP-accredited organisations across the world. It was also recently awarded a 2 Star Accreditation from the Best Companies employee engagement survey representing outstanding commitments to workplace engagement. Popular brands located at Roadchef include McDonald’s, Costa, LEON, WHSmith, SPAR, Chozen Noodle, Coco di Mama, Days Inn by Wyndham and Super 8 by Wyndham. In addition, Roadchef’s own branded offerings include Garden Square Deli and Fresh Food Café.

Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the federal securities laws, including statements related to Wyndham Hotels & Resorts, Inc.’s (the “Company”) current views and expectations related to rooms growth, development and consumer demand trends. Forward-looking statements include those that convey management’s expectations as to the future based on plans, estimates and projections at the time the Company makes the statements and may be identified by words such as “will,” “expect,” “believe,” “plan,” “anticipate,” “intend,” “goal,” “future,” “outlook,” “guidance,” “target,” “objective,” “estimate,” “projection” and similar words or expressions, including the negative version of such words and expressions. Forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

Factors that could cause actual results to differ materially from those in the forward-looking statements include, without limitation, general economic conditions, including inflation, higher interest rates and potential recessionary pressures; the worsening of the effects from the coronavirus pandemic (“COVID-19”); COVID-19’s scope, duration, resurgence and impact on the Company’s business operations, financial results, cash flows and liquidity, as well as the impact on the Company’s franchisees, guests and team members, the hospitality industry and overall demand for and restrictions on travel; the Company’s continued performance during the recovery from COVID-19 and any resurgence or mutations of the virus; concerns with or threats of other pandemics, contagious diseases or health epidemics, including the effects of COVID-19; the performance of the financial and credit markets; the economic environment for the hospitality industry; operating risks associated with the hotel franchising businesses; the Company’s relationships with franchisees; the impact of war, terrorist activity, political instability or political strife, including the ongoing conflict between Russia and Ukraine; the Company’s ability to satisfy obligations and agreements under its outstanding indebtedness, including the payment of principal and interest and compliance with the covenants thereunder; risks related to the Company’s ability to obtain financing and the terms of such financing, including access to liquidity and capital; and the Company’s ability to make or pay, plans for, and the timing and amount of any future share repurchases and/or dividends, as well as the risks described in the Company’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and any subsequent reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, subsequent events or otherwise, except as required by law.

The perfect holiday gift for road trippers and road warriors alike, candles go on sale Dec. 1

PARSIPPANY, N.J., (November 15, 2022) — Road trips come and go, but lovers of the open road can rejoice this holiday season. Super 8 by Wyndham, one of the world’s largest economy hotel brands and trusted roadside companion, is launching a limited-edition candle collection, Scents of the Open Road, featuring eight scented candles that smell — collectively — like a road trip.

Available beginning December 1, 2022, the collection includes eight unexpected scent combinations designed to provide an experience that evokes the feelings of the open road. From highways to byways, gas station pit stops, early morning wakeups and tasty road-side snacks, with more than 1,200 hotels across the U.S., the Super 8 passion for measuring road trips by moments – not mile markers – serves as inspiration for the iconic collection. Scent seekers can experience the entire collection for $19.74, a nod to the opening of the brand’s first hotel in 1974.

“For nearly 50 years, Super 8 has served as a beloved roadside companion to some of the most passionate road warriors out there,” said Mike Mueller, president, Super 8 by Wyndham and brand operation. “When you travel you get a real sense of a place by taking in the smells around you so when we started to think about how to approach this candle collection, we tapped into our roots to create scents based on what we believe our guests truly love and long for. The spirit of the open road is not just an expression, it’s a feeling – one we’ve bottled up for guests to bring home and relive this holiday season.”

Scents of the Open Road: A Super Collection of Candles features eight unique scents, available as 4oz candles in a collection. Each candle was crafted to provide a unique sensory experience designed to conjure up scents from the open road and a welcoming stay at a Super 8 hotel. The entire set includes:

  • Snack Time Smokey, savory beef jerky, the perfect road trip snack.
  • Pit StopGlorious gasoline, the fuel that keeps the journey going.
  • Roam Free A windows down, spirit of the open road kind-of feeling.
  • Brain Freeze Thirst-quenching cherry slushie, a truly sweet cup-holder treat.
  • Lite Bite Because every great morning starts with a little something to get you started.
  • Morning Jolt – Fresh ground coffee, for those get-up-and-go kind of days.
  • Tucked In Crisp, clean linen, essential for a super night’s sleep.
  • Fresh Feels – Fresh and reinvigorating, like a hot shower after a long day’s drive.

The collection comes packaged in a modern, bespoke black box with the signature Super 8 branding adorned throughout, reflective of redesigned Super 8 guest rooms — featuring stylish bedding, sleek finishings, and modern amenities. Each candle is hand-poured in the US with a soy wax blend that burns clean, bright and consistently. The fragrances used are highly concentrated and phthalate free. A limited number of candle sets will include a voucher for 30,000 Wyndham Rewards points, enough for up to four nights at a Super 8 by Wyndham.

A perfect gift for the road trip lover, the collection will be available for $19.74 (not including tax) exclusively at www.super8.com/roadtripcandles for purchase from the manufacturer on December 1, 2022, at 8:00AM EST while supplies last.

About Super 8 by Wyndham
For more than four decades, Super 8® by Wyndham—one of the world’s largest economy hotel brand with more than 2,700 hotels globally—has served as a trusted and convenient companion on the road. Today, we’re on a mission to elevate economy, modernizing the brand for the next generation of traveler with redesigned rooms, fast, free Wi-Fi and a complimentary light breakfast. Learn more www.super8.com. Like us on Facebook and follow us on Instagram. For development opportunities, visit www.wyndhamdevelopment.com. See You on the Road.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,100 hotels across over 95 countries on six continents. Through its network of approximately 836,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 24 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards® loyalty program offers over 97 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

Award-winning, PSA-style campaign gets reimagined to promote safe travel as increasing numbers of travelers prepare for a return to the open road

PARSIPPANY, N.J. (March 31, 2021) – Super 8® by Wyndham, one of the world’s largest economy hotel brands, today unveiled the latest installment of its award-winning #JourneySafe campaign. Featuring the voice of actor, family man and avid road tripper Oliver Hudson, the reimagined, multi-channel campaign—best known for its use of iconic dashboard bobbleheads—takes a light-hearted, PSA-style approach to promoting the continued importance of safe and responsible travel.

#JourneySafe returns as millions of travelers—many showing increasing levels of consumer confidence—look to balance a new willingness to travel with the continued desire to do so safely.

According to a recent third-party travel study shared by the United States Travel Association with its members, close to 9 out of 10 American travelers now have travel plans in the next six months1.

“This last year has changed what it means to #JourneySafe. The words carry new weight and it was important to us that our campaign evolve to reflect that,” said Mike Mueller, president, Brand Operations, Super 8 by Wyndham. “As millions of travelers start making plans to get back on the road—some for the first time in more than a year—we want to let them know that Super 8 hotels are ready to welcome them and their families. From elevated health and safety protocols to flexible booking policies, we’re here to be their companion on the road.”

Inspired by Super 8’s passion for promoting safe travel, Hudson—known for his work on series like Rules of Engagement, Nashville and Splitting Up Together, as well as the hit podcasts Sibling Revelry and Daddy Issues with Joe Buck and Oliver Hudson—joins as the voice of Coach in the campaign’s anchor: a 30-second PSA-style video. In the spot, he and his “team” of dashboard characters share practical advice for a safe journey—think tips around hand sanitizer, face masks, and pit stops—as they prepare to get back on the road.

“I’ve always associated the open road with freedom and exploration, which is why I find this campaign so important—it’s about reinvigorating the all-American, road-warrior spirit while promoting practices that will continue to help keep all of us prepared, safe, and healthy,” said Hudson. “It’s a message I’m proud to be a part of and, on a lighter note, one that has also allowed me to check off my career goal playing an athlete. Win-win. Now I just need to update that road trip playlist of mine.”

The nationwide rollout of #JourneySafe begins today and includes a comprehensive digital and social media presence. Complementing the brand’s creative is a call to action on www.super8.com/journeysafe, where travelers can not only pledge to #JourneySafe themselves, but find resources to help them inspire family and friends to do the same. Super 8 first launched its #JourneySafe campaign in 2019 as a means to draw attention to the underreported issue of drowsy driving but has since evolved the campaign in light of COVID-19 to promote safe and responsible travel.

Now through May 28, 2021, travelers can earn a free night—provided in the form of 7,500 Wyndham Rewards® points—when they book three consecutive nights or more and stay before May 31, 2021 (full terms and conditions are available at www.wyndhamrewards.com). Committed to providing guests with peace of mind, Super 8 hotels throughout the U.S. and Canada have implemented elevated health and safety protocols as part of Wyndham’s Count on US® initiative and continue to offer flexible booking policies along with low-contact mobile check-in and checkout. In addition, members of the Wyndham Rewards loyalty program, of which the brand’s hotels participate, have had their current benefits extended through the end of 2021 and expiration of points paused through June 30, 2021.

To learn more about Super 8’s reimagined #JourneySafe campaign, visit www.super8.com/journeysafe.

About Super 8 by Wyndham
For more than four decades, Super 8® by Wyndham—one of the world’s largest economy hotel brand with more than 2,700 hotels globally—has served as a trusted and convenient companion on the road. Today, we’re on a mission to elevate economy, modernizing the brand for the next generation of traveler with redesigned rooms, fast, free Wi-Fi and a complimentary breakfast. Learn more www.super8.com. Like us on Facebook and follow us on Instagram. For development opportunities, visit www.wyndhamdevelopment.com. See you on the road.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with over 8,900 hotels across nearly 95 countries on six continents. Through its network of approximately 796,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®, Wyndham Hotels & Resorts is also a leading provider of hotel management services. The Company’s award-winning Wyndham Rewards loyalty program offers 86 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

1 “American Travel Sentiment Reaches New Pandemic Milestones”
https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-33

Grows economy offerings globally while expanding footprint of its upscale Wyndham brand

Wyndham Dubai Deira

PARSIPPANY, N.J. (December 15, 2020) – Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,000 hotels across 90 countries, today announced its continued expansion across the UAE with the opening of the 290-room upscale Wyndham® Dubai Deira, and the 94-key Super 8® by Wyndham Dubai Deira—its first property in the country under the well-known economy brand.

Located in the historic area of Deira, the newly opened hotels are the first in the highly anticipated Deira Enrichment Project and part of a strategic effort by Wyndham to meet travelers’ growing demand for accommodations at varying price points across the region.

Michel Augier, regional director, Middle East and Africa, Wyndham Hotels & Resorts, said: “We are thrilled to welcome these iconic brands to this important area of Dubai. The Deira Waterfront has great potential to attract visitors from around the world, many of whom bring varying accommodation needs, making it the ideal location to further expand our presence. With distinct offerings from economy to upscale, this marks yet another step in our continued commitment to making hotel travel possible for all.”

The Deira Enrichment Project—a development by Ithra Dubai and fully owned by Investment Corporation of Dubai—is a mixed-use project situated along the Dubai creek in the southern part of Deira. With the goal of expanding the urban fabric of the existing Deira community towards the waterfront, the project is expected to become one of the largest waterfronts and man-made developments in the world.

Additional details on the new hotels include:

  • Super 8 by Wyndham Dubai Deira
    Designed for budget conscious travelers, the Super 8 by Wyndham Dubai Deira features guestrooms with contemporary interior design elements complemented by traditional Arabian touches. During their stay, guests can enjoy international cuisine at Qahua, a restaurant where modern décor meets famed Old Arabia. The hotel is located opposite Dubai Gold Souk and is close to the city’s popular landmarks.
  • Wyndham Dubai Deira
    Appealing to upscale guests looking for tailored services, the stylish 14-floor Wyndham Dubai Deira boasts 290 rooms and suites, all designed with an eye for detail. Amenities include a spa with two treatment rooms, a sauna and steam room, a fitness center and a pool deck. The hotel also offers six food and beverage outlets including The Spicery, an all-day restaurant with 200 seats, a lounge bar, lobby lounge, pool bar and executive lounge. An additional restaurant is expected to open in 2022, serving Latin American cuisine on the hotel’s al fresco terrace. Wyndham Dubai Deira also features eight day-lit meeting rooms that can cater for up to 300 guests.

Situated in the heart of Dubai’s trading legacy, and in close proximity to the Gold Souk Extension, both properties are located only a 20-minute drive away from Dubai International Airport and The Dubai Mall, within easy reach of Deira’s metro stations, various bus routes and the Old Souk water taxi station.

The new hotels will add to Wyndham’s current portfolio of 16 hotels in the UAE, including 8 in Dubai. The company is also on track to open another hotel, the previously announced Days Hotel by Wyndham Dubai Deira, in the first half of 2021. The hotel is slated to be the first to open under the Days Inn® by Wyndham brand in the UAE.

All hotels in the UAE under Wyndham Hotels & Resorts participate in Wyndham Rewards®, the world’s most generous hotel rewards program with more than 30,000 hotels, vacation club resorts and vacation rentals worldwide.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,000 hotels across approximately 90 countries on six continents. Through its network of 804,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services. The Company’s award-winning Wyndham Rewards loyalty program offers 85 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

Wyndham’s booking, billing and business solution simplifies travel management and payment to help drive corporate business to its hotels

PARSIPPANY, N.J. (August 4, 2020) – With a focus on finding impactful ways to drive more corporate business for its hotels, Wyndham Hotels & Resorts – the world’s largest hotel franchising company with more than 9,000 hotels across 90 countries – today announced the expansion of Wyndham Direct, a unique booking, billing and business solution. The service, formerly unique to its La Quinta® by Wyndham brand, is now immediately available at Super 8® by Wyndham and Days Inn® by Wyndham hotels in the U.S., with plans to expand further across Wyndham’s portfolio of brands later this year.

Wyndham Direct is designed to help drive corporate bookings to hotels and simplify travel management for companies and their travelers. Using integrated virtual credit card technology from Corporate Spending Innovations (CSI), Wyndham Direct offers easier booking, faster billing and smarter business, supporting hotels as they work to attract small and medium-sized corporate business, grow market share and drive lower-cost reservations.  By expanding across the Wyndham’s three largest brands, the program now offers clients access to nearly 3,900 hotels across the economy through upper-midscale segments.

“Wyndham is leaving no stone unturned when it comes to helping our hotels drive more direct bookings, save time and get paid faster,” said Carol Lynch, senior vice president of Global Sales for Wyndham. “Wyndham Direct is a comprehensive solution for our hotels that not only eases the strain on hotel teams, but also makes the client’s experience easier and helps translate into revenues for our franchisees.”

“CSI is excited to partner with Wyndham Hotels & Resorts to help power the Wyndham Direct Program and we look forward to providing an innovative, streamlined solution for Wyndham clients,” said Juliann Pless, senior vice president, Travel Payment Solutions at CSI.

Client Convenience and Simplicity

Wyndham Direct offers small- and mid-sized companies a streamlined travel program alternative. It allows company travelers to make reservations directly through central channels using virtual credit card technology charged at check-out – just like a traditional credit card – with no credit card authorization needed. Companies receive a single monthly bill and have the ability to manage travel spend within the Wyndham Direct customer portal, complete with flexible custom reporting features.

Helping Hoteliers

Hotel owners also benefit from the virtually risk-free program from Wyndham by getting paid simply and quickly. Guest folio data is automatically sent to clients, saving time and manpower by eliminating the need to print and send invoices or spend time on collections. Additionally, Wyndham Direct offers robust reporting and data collection to streamline reconciliation processes, simplify and accelerate the payment process for hotel bookings, and help minimize disruptions during the check-in process.

Positively Impacting Business

Wyndham Direct elevates and differentiates Wyndham’s value proposition for corporate travel accounts by offering a simple, client-centric solution allowing corporate travelers to book, pay and track their travel. Appealing to companies seeking simplicity in managing employee travel, Wyndham Direct helps increase market share and drive additional business from weekday road warriors across diverse industry segments such as oil and gas, construction, merchandising, transportation and more. Wyndham’s sales team works one-on-one to attract relevant business, including relief and recovery business, targeting those likely to drive room nights to upper-midscale, midscale and economy hotels.

Wyndham continues to evolve to deliver value to franchisees and capture additional travel demand, including in the mobile space. The Company recently introduced its Instant Hold feature, which facilitates last-minute, on-the-go bookings, requiring only a guest’s name and mobile number to reserve a room for the same day, with no credit card required. The innovation has been particularly critical as road trips continue to rise in popularity and booking windows have shortened during the pandemic, with guest adoption increasing from travelers seeking nearby hotels they can book with ease.

Expansion to new Brands

The Wyndham Direct program debuted at La Quinta by Wyndham hotels across the United States in March and Wyndham continues to expand the program to new brands, increasing its accessibility and footprint to economy hotels – a critical move as the company courts more diverse industries. By leveraging its scale and expansive U.S. presence in drive-to markets, Wyndham is proactively solving for customer’s needs across multiple industries and services. The Company plans to roll out Wyndham Direct to all of its brands and hotels in the U.S. on the SynXisV3 PMS throughout 2020, with plans to further expand internationally in the future.

About Wyndham Hotels & Resorts

Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with over 9,000 hotels across approximately 90 countries on six continents. Through its network of 813,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry.  The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services. The Company’s award-winning Wyndham Rewards loyalty program offers 84 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

About CSI

CSI provides innovative payment solutions to world-leading brands with their highly secure corporate payment solutions that include CSI Paysystems, CSI Travel, CSI Go, CSI Connect, CSI Invoice, and global-fleet fuel cards. Customers can automate 100% of B2B payables including virtual credit card, proprietary network, ACH, check, or foreign exchange with cross-border payments settled in local currency. CSI is part of Edenred, the global leader in payment solutions for the working world. From single- and multiple-use virtual cards with or without information systems integration to identified wire transfers and supplier payment platforms, the Corporate Payment services offered by Edenred enable companies of all sizes and in all industries to meet their specific payment needs. Edenred’s flexible platforms simplify and secure clients’ incoming and outgoing transactions, while also facilitating their payment reconciliation process.

Partners with sleep expert Dr. Janet Kennedy to raise awareness while offering up to 15% off to those pledging to #JourneySafe

PARSIPPANY, N.J., February 25, 2020 – Super 8® by Wyndham, the world’s largest economy hotel brand and trusted roadside companion, in collaboration with NYC sleep expert Dr. Janet Kennedy, PhD, today announced the return of its #JourneySafe campaign, seeking to raise awareness and educate the public around the dangers of drowsy driving. The highly prevalent, yet starkly underreported issue is linked to more than 100,000 crashes annually with 1,550 fatalities and 40,000 injuries in the United States each year.1

In support of the campaign, Super 8 is offering up to 15 percent off the Best Available Rate on a future stay to anyone who pledges to #JourneySafe at www.super8.com/journeysafe. What’s more, the brand is encouraging travelers to become advocates of their own, enabling them to share the dangers of drowsy driving with friends, family and loved ones via a host of downloadable resources including posters, infographics, talk points and more.

“As travelers’ companion on the road, Super 8 takes pride in always being there for road warriors who are ready to pull over and get some much needed sleep,” said Mike Mueller, Super 8 by Wyndham brand president. “Drowsy driving is completely preventable and it’s our hope that, through this campaign, we’ll help not only raise awareness, but encourage drivers to take action as soon as they notice the signs.”

Anchored by a PSA-style video where iconic dashboard accessories – like a hula girl and bobbing dog – come to life to alert drivers of the warning signs of drowsy driving, #JourneySafe sends a timely wakeup call ahead of National Sleep Awareness Month in March and Daylight Saving Time on March 8, when many people across the country will lose an hour of sleep. The video is part of a broader digital campaign spanning email, web, display, mobile, and social.

Added Dr. Janet Kennedy, “Sleep is critically important not only for your personal health and wellness, but for the safety of those around you. We have all likely been drowsy drivers at some point, and tried the classic caffeine, sugar and music to stay awake on the road – but those don’t work. Only sleep can truly overcome drowsiness.”

To learn more about Super 8 by Wyndham’s #JourneySafe campaign, or to take the pledge and become an advocate, visit www.super8.com/journeysafe. Promotional discount of up to 15 percent off the Best Available Rate is available through April 26, 2020. Full terms and conditions are available at www.super8.com.

About Super 8 by Wyndham

For more than four decades, Super 8® by Wyndham—the world’s largest economy hotel brand with more than 2,900 hotels globally—has served as a trusted and convenient companion on the road. Today, we’re on a mission to elevate economy, modernizing the brand for the next generation of traveler with redesigned rooms, fast, free Wi-Fi and a complimentary breakfast. Learn more www.super8.com. You can also like us on Facebook (wsww.facebook.com/super8) or follow us on Instagram (www.instagram.com/super8). For development opportunities, visit development.wyndhamhotels.com. See you on the road.

About Wyndham Hotels & Resorts

Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,300 hotels across approximately 90 countries on six continents. Through its network of over 831,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel Inn & Suites®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, The Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services, with approximately 400 properties under management. The Company’s award-winning Wyndham Rewards loyalty program offers approximately 81 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

[1] “Drowsy Driving – National Safety Council.” https://www.nsc.org/road-safety/safety-topics/fatigued-driving. Accessed 5 Feb. 2020.